New Product Launch Marketing Plan - Essay Example

Product Launch Product Launch iPhone 6 Introduction iPhone 6 is a new generation iPhone manufactured by Apple Incorporations. It is a novel product which will be launched on 9th/09/2014. On this day, Apple will conduct a colorful celebration coupled with a media event. Apple has settled on the said date because, traditionally, it inaugurates its products in September (Bilton 2014). Market NeedsAlthough Apple Incorporation is a leading mobile apps manufacture, there exists a very stiff competition in this sector.

Today, there are lots of different brands of iPhone, smart phones, androids, phablets and window phones in the market. However, these have not fully satisfied the diverse needs of the clients. Therefore, by introducing iPhone 6 in the market, Apple Incorporations would be in a position of enjoying a competitive advantage over its competitors (Bilton 2014). The coming of iPhone 6 will revolutionize the apps sector as it will represent a novel development. It will provide an answer to those who have been yearning for larger apps with bigger screens and powerful cameras.

Product IdentificationAs a new generation app, iPhone 6 comes with new and improved features. First, it is much bigger and has a larger screen size of up to 5.5”. In addition to that, it is equipped with a sapphire crystal screen and a more efficient A8 chip processor and camera. Moreover, it has a lighter and thick chassis, touch design and larger storage capacity. This implies that it is a highly advanced app that has a lot of admirable features to attract many clients. Because of this, it will outshine LG G3, Sony Xperia Z2 and HTC One M8 which are slowly losing popularity in the market.

ReferencesBilton, Nick. The iPhone 6 Rumors Heat Up. New York: New York Times, May, 31st 2014.