Marketing Plan - Research Paper Example

Marketing Strategy Marketing Strategy 3.5. Positioning Silva Company Limited seeks to position itself as an outstanding company thatventures in the manufacture and distribution of high-quality make-up kits. The company does this by leveraging its competitive advantage over other companies in the beauty industry. The company focuses on the promotion of its core mission of finding solutions to the make-up constraints that most people face worldwide. Thus, the company seeks to venture into manufacture and distribution of make-up kits that can last longer while worn by different beauties.

It all also seeks to offer to its prospective customers, an all-day long hydrating body make-up that keeps the body moist for at least fifteen (15) hours. The company’s product – Daisy Make-up kit – is waterproof in design and does not fade during rains.3.6. StrategiesThe company has an utmost objective of reaching out to both local and international brides and brides’ maidens with the make-up kit while achieving 70 percent profit margin in its product’s sales. The first strategy that the company seeks to employ in enticing the prospective customers is merging high quality with price affordability.

As such, it seeks to have the brand of high-quality make-up kit – Daisy Make-up Kit – that has significantly low and affordable price. The company shall embark on the creation of customer awareness and relations campaign by putting strategies in place for demonstrating to the customers how the product’s key features work. In so doing, Silva Company Limited shall be aiming at communicating to the prospective customers the competitive qualities of its brand make-up kit. The company shall place details of the demonstration with intensive description encompassing the quality if the product on its website that must also be updated from time to time.

Another strategy shall involve aggressive advertisement of the product that the company shall conduct through different medium. It shall use print, audio and audio-visual media to reach out to the prospective customers. For instance, the company ought to take advantage of seasonal Bridal Magazines produced by reputable companies (Ferrell & Hartline, 2012). It shall also make use of the rapidly growing social media as a reach-out tool.3.7. Marketing MixConcerning marketing mix, the company intends to employ diverse customer-friendly means of acquiring and retaining its customers.

Prices shall be set based on the customers’ levels of income and welfare. The company intends to offer focus on price affordability in relation to quality. The company intends to initiate initial distribution through direct-to-customer means. Since it is still operating in its initial stages, this method would be an applicable strategy to reach-out to prospective customers. However, after some time it would consider employing online distribution and retailers’ services. The company’s promotional mix for the product shall entail intensive advertising using print, audio, audio-visual and social media or the internet.

Specifically, the company anticipates better result yields from online promotion of the product. Demonstrations and one-on-one interactions shall establish personal relations with the customers (Rosenbloom, 2011).3.8. Marketing ResearchSilva Company Limited stands a better chance of maximizing its profiteering objectives owing to the likely constant flow of customers. Since beauty consciousness remains increasingly high among different people in the world, the industry remains sustainable. Besides, the company has far-reaching competitive advantage over others operating in the same industry.

The company conducted research to come up with make-up kit that serve the contemporary needs of make-up users such as waterproof and long-lasting make-up. It also offers quality products at relatively affordable prices; considering the financial capability of its prospective customers.ReferencesFerrell, C. & Hartline, M. (2012). Marketing Strategy. Stamford: Cengage Learning.Rosenbloom, B. (2011). Marketing Channels. Stamford: Cengage Learning.