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Strategic Marketing of Qatar Airways - Assignment Example

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Strategic Marketing of Qatar Airways

It is evidently clear from the discussion that strategic marketing orientation is an integral part of the modern-day business. Modern day business is ever-changing. It is very important for each and every organization to change their structure according to the time. The modern business is full of cutthroat competitions; managing competition is the need of the hour for the management across the world. Customers are the focus and understating customers continuously is a complex but important task. The performance of the company has significant dependency on inter-functional co-ordination. Organizational culture with their values and visionary thoughts also play significant roles in the marketing orientation. Shareholders are the pillars of organizational successes, it is important for every company to take care of the long-term interests of shareholders. With the help of this study Managing director of Qatar, airways will be able to get some insights of marketing orientation on the basis of the above-written factors. The organization has 131 fleet sizes and the company covers 144 destinations across the world. According to Donavan, Brown, Mowen, customer orientation is all about a group of actions taken by the companies to identify and meet the needs of the customers. The authors said that previously organizations were more products centric but as the business scenario has changed nowadays organizations are transforming themselves into more customer-centric. They also commented that performances of the organizations are highly dependent on the continuous understanding of changing needs of customers. In the modern world of business customer orientation is the core factor and fundamental aim of every organization is to remain focused towards customers. They argued that in modern-day business every company relies on pricing, innovation and brand image. They commented that apart from all these things organizations can gain high competitive advantages through offering quality services and by meeting the customer expectations. ...Show more


This study will discuss different important elements of the marketing orientation and the chosen organization for this study is Qatar Airways. Marketing orientation is a highly talked about the matter in the modern day business organizations…
Author : ellsworth36
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