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B2C Campaign of NASA Global Selfie - Assignment Example

Summary

The assignment "B2C Campaign of NASA Global Selfie" focuses on the critical analysis of the major issues in the B2C campaign of NASA Global Selfie. National Aeronautics and Space Administration (NASA) organized this campaign in honor of five earth missions in 2014…

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Subject: Marketing
Type: Assignment
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 5
Author: crawford58

Extract of sample "B2C Campaign of NASA Global Selfie"

In these social media platforms, NASA could monitor the photos and select them to compile a mosaic image of the globe (Cole, 2014).

The target market comprised everyone on Earth. However, the person had to be aware of the campaign, have access to the internet, and possess a high-definition camera. The subject would then take a photo of self and post it to the recommended social media sites on or around April 22, 2014, under the hashtag #GlobalSelfie. In addition, there was no limitation on a person’s geographical location and any part of the globe was welcome. To participate in the event, one had to say where they were on Earth on Earth Day using a selfie and the response was overwhelming (Funk, 2013).

The message delivery synchronized with the will of people to participate in environmental preservation worldwide. Each picture in the mosaic image represented a pixel and the final image on May 22 represented a new earth. For NASA, the Global Selfie was a remarkable way of celebrating five missions intended around the Earth in 2014 particularly bolstering NASA’s Earth Right Now campaign (Garner, 2014). Releasing a global selfie on May 22, 2014, was a way of reinforcing the role of each one in monitoring the earth around them despite constant NASA satellite monitoring. Read More

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