• Home
  • Subjects
  • Marketing
  • Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a market

Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a market - Essay Example

Only on StudentShare

Extract of sample
Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a market

This is enabled since it is the plan detects a marketing need and gap. Its then provides a framework that develops strategies that would increase the marketing abilities of the organization. Both long terms and short term marketing needs are addressed. However, a marketing plan strives to create a future plan that caters for the marketing needs of an organization.
In this case, the business is small and the owner has limited budget. Under these circumstances, the business can still develop a great marketing plan. Oguinn is of the assumption that small business can create small business plans that may not be long and costly (33). However, the plan should be precise based on its marketing needs. To suit the small budget, the marketing plan should exclude requirements of a large workforce. A more affordable marketing tool such as online marketing should be considered. This may provide a less financial ...
Download paper

Summary

The creation of a marketing plan should be made specifically for an organization and not be emulated from an already created plan.
Its benefits are based on that an organization…
Author : igaylord

Related Essays

Building Your Marketing Plan
Pricing decisions therefore are critical in the sense that it can help organization to actually determine how much to produce and what level of units or quantities to target. Such importance of pricing therefore can allow an organization to actually determine the level of sales in units as well as in monetary terms the value required to reach a point where a firm starts to earn revenue. As such, there are different assumptions made by the firms to arrive at a price which is considered as just right. Further, the breakeven point is the beyond which a firm actually starts to make a profit. As...
3 pages (753 words) Essay
You are an entrepreneur launching a new business. Explain what marketing is and why is it important to your new business. Include the benefits of a marekting plan.
The initial step that marketing takes is to get prospective buyers and after this base management which is aimed at retaining the customers takes over. Base management requires the business to build and nurture relationships with the customer by improving service delivery and the quality of the products the customer needs (Tybout & Calder, 2010). Enhancing customer-business relationships enables the marketer to participate competitively in the market and this creates customer loyalty because the customer trusts that the business will be able to meet all their product needs in the best way.
2 pages (502 words) Research Paper
The senior management team would like you to produce a Marketing Plan Considering marketing strategies and tactics within your report
Marketing creates link. The link involves so many stakeholders both inside an organization and the outside market. Planning to reach out to the wider market becomes therefore a critical issue and involves a good marketing plan to implement it (Ashishi, 2012, p. 21). Trafford Centre is a Shopping Centre in the city of Manchester in UK. Situated next to Trafford Park industrial estate and the situation is around 5 miles off the city centre. By retail size, the centre is the second largest retail centre in the UK. The retail centre was acquired by Intu Properties in the year 2011 through a very...
10 pages (2510 words) Essay
research the now discontinued brand Ralph Lauren Rugby to identify a reason(s) for its failure. then imagine yourself as the marketing manager tasked with re-launching the brand - develop a marketing strategy that addresses the failures you found in your
The founder further expanded the business by engaging in sales of women and men’s suits. The Polo emblem was acquired as the company’s trademark and has since made success in the world’s clothing industry. The company also embraces the Polo sport line which was embraced in 1993 and in 1997 the company was listed in the New York Stock Exchange.
...
12 pages (3012 words) Essay
marketing for small business
preneurial marketing operations, and has compared them to the marketing theories given by marketing books, with the aid of focus groups and interviews with entrepreneurs.
...
4 pages (1004 words) Essay
Brighter Cleaning Company Marketing Plan
The Brighter Cleaning Company offers janitorial equipment and cleaning solutions products for furniture and floors. The cleaning products and janitorial equipment help in keeping the work places clean and free from germs. The products can be categorized into three major areas: equipment, paper products and cleaning chemicals. The specific products include brooms, brushes, dustpans, chemicals, dust mops, dusters and cleaning pads. Additional other products are floor and furniture care, janitorial carts, paper products, rags and wipes. The Brighter Cleaning Company also offers receptacles,...
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!