This is enabled since it is the plan detects a marketing need and gap. Its then provides a framework that develops strategies that would increase the marketing abilities of the organization. Both long terms and short term marketing needs are addressed. However, a marketing plan strives to create a future plan that caters for the marketing needs of an organization.
In this case, the business is small and the owner has limited budget. Under these circumstances, the business can still develop a great marketing plan. Oguinn is of the assumption that small business can create small business plans that may not be long and costly (33). However, the plan should be precise based on its marketing needs. To suit the small budget, the marketing plan should exclude requirements of a large workforce. A more affordable marketing tool such as online marketing should be considered. This may provide a less financial ...Show more