Health Organization

Health Organization Essay example
College
Essay
Marketing
Pages 3 (753 words)
Download 0
Unlike other business organizations, health organizations are faced with various marketing challenges. These challenges affect different aspects of marketing such as price and promotion. …

Introduction

The healthy centre has been in existence since 1965 despite the numerous challenges that it faces. Saint Anthony centre for diabetes handles various cases that are related to nutrition, obesity, and metabolism. In addition, the hospital handles chronic conditions that affect diabetes patients. This paper will therefore analyse the marketing strategies of Saint Anthony’s hospital. The marketing mix (4 Ps) is one of the most common tools used to explain marketing phenomenon. The 4 Ps of marketing are products, place, price and promotion. The main product that the centre offers is treatment of diabetes and related complications. This is done through medication, or putting the patients (clients) on diet programs. The hospital also offers counselling services to patients with chronic conditions or those who are suffering from depression because of their ailments. Other products that the hospital offers are testing kits that are used by patients to test the level of sugars in their blood. Unlike other health organizations, saint Anthony diabetes centre offer comprehensive services to its customers. The hospital not only treats the medical condition by giving its patients control and regulation medications, but it offers counselling service to its patient. This is a critical aspect, since diabetes is a chronic disease that leaves its patients exposed to psychological depressions. ...
Download paper
Not exactly what you need?

Related papers

Marketing plan for the health care organization
The key challenges in preparing this marketing plan is in the research and writing process. The challenges have been surmounted through organizing material, asking help from others, and applying the right marketing concepts to the concerns at hand. INTRODUCTION Healthcare organizations face the same challenges as corporations: the ability to provide the right services to the right market segment…
Health Care Demand Scenario
It will specifically cater for the people who have attained that age and have bodily disabilities that are permanent. Their offering of these facilities will help them in improving the health standards even for the people who live below the poverty line. Medi-Insurance will cover for almost 80% of the total costs incurred in getting medical attention. The adjunct plan will be established by a…
Health Care Marketing Analysis Paper
Healthcare Marketing Analysis Healthcare organizations seek the best promotion strategies for their products; this guarantees that consumers know the services offered to avoid confusion and misunderstanding from the customers (Acton, 2011). The London medical Diabetic Health Clinic facilitates patients to manage their diabetic conditions by treating them and giving the patients the essential…
health care marketing
As the pioneers who “bridged the gap between the initial R&D and the market-ready innovation by defining a baby-care niche” (Blatchford, 2010), Johnson & Johnson successfully used the branding strategy to turn the undifferentiated product ‘Mineral Oil’ ( used primarily for health and medical uses) into one of their most successful consumer products. The Johnson’s Baby product range was…
*controls 1-Implementation milestones. 2-marketing organization. 3-contingency planning.
There milestones and goals to be met and a business plan which outlines the first three years in details. The milestones are used to map the future success of the organization. Other control goals include reducing the spread of cold and flu by 60% and to provide customers and the market with differentiated cold and flu medication. There is an implementation milestone chart which clearly outlines…
Marketing and the Health Care System
The utilization of the healthcare services of Maryland General Hospital could be assessed by the healthcare service provider in order to analyze the current situation of usage of healthcare services. A proper analysis of the field reports is helpful in designing the ways in which the decision of the healthcare recipients could be influenced. Research Objectives The scope of this research includes…
Product Lunch Presentation
However, these advancements had their equal share of success and failure. They were also associated with severe criticism; criticism which resulted from fatal or minor errors committed by practitioners, which have proven to be detrimental to a patient’s life. In addition to that, the scope of these advancements was only limited to carrying out basic medical procedures and even after that they…