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Health Organization - Essay Example

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Unlike other business organizations, health organizations are faced with various marketing challenges. These challenges affect different aspects of marketing such as price and promotion. …
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Health Organization
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Health Organization

The healthy centre has been in existence since 1965 despite the numerous challenges that it faces. Saint Anthony centre for diabetes handles various cases that are related to nutrition, obesity, and metabolism. In addition, the hospital handles chronic conditions that affect diabetes patients. This paper will therefore analyse the marketing strategies of Saint Anthony’s hospital. The marketing mix (4 Ps) is one of the most common tools used to explain marketing phenomenon. The 4 Ps of marketing are products, place, price and promotion. The main product that the centre offers is treatment of diabetes and related complications. This is done through medication, or putting the patients (clients) on diet programs. The hospital also offers counselling services to patients with chronic conditions or those who are suffering from depression because of their ailments. Other products that the hospital offers are testing kits that are used by patients to test the level of sugars in their blood. Unlike other health organizations, saint Anthony diabetes centre offer comprehensive services to its customers. The hospital not only treats the medical condition by giving its patients control and regulation medications, but it offers counselling service to its patient. This is a critical aspect, since diabetes is a chronic disease that leaves its patients exposed to psychological depressions. The hospital has also enabled its patient to be able to monitor their health condition using the blood-sugar level test kits. This enables patients to monitor their health condition constantly without going to the health centre. Finally, the hospital offers its services in both English and Spanish. This has enabled the hospital to serve a wide range of customers. Saint Anthony serves its patient through its main centre in Chicago and other affiliated centres and clinics that are found in other major cities. In addition, the hospital has outreach programs that targets corporate and schools. Through the outreach programs, the hospital offers education on healthy nutrition and the significance of physical exercise. Price is a critical factor that affects the sustainability of business. The price of the products also determines the class of customers that a business attracts. The centre has compressive price strategies that cater for all its customers. The government and other organizations that are concerned with diabetes subsidize treatment for diabetic patients. Promotion involves informing the customers about the products offered by the business. The hospital markets its products through the media and field practice. Outreach programs in schools and corporate are some of the strategies that the hospital use to market its products. The centre mainly promote its services and products through partnership with schools and corporate. Relationship with these marketing partners is based on the special requirement of each of the marketing centres. For instance, a corporate has requirements and expectations that are different from those of schools. In addition, the marketing collaborates benefits from the partnerships and the services offered by the centre. Affiliate schools use the partnership as a platform to promote healthy behaviours among their students. For instance, drug abuse and poor eating habits promote chronic conditions such as depression and cancer. These factors are also known to promote diabetes. Thus, schools consider this partnership as an opportunity to educate their students on healthy lifestyles. Similarly, the partnership benefits both the hospital and the corporate. Most professionals are faced with the challenge of balancing their professional life and social life leading to health complications. Corporate have the responsibility of ensuring that ... Read More
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