Ethical Marketing at BP and Toyota - Essay Example

Marketing departments that aim at operating in a socially responsible manner tend to keep their customers first while making any marketing decisions. While carrying out marketing duties in an ethical manner, large corporations such as BP and Toyota need to ensure that they do not cause harm if they are aware of the possible harmful consequences of performing any marketing duties. This means that they need to ensure that the products that they are offering are safe enough for the customers (Kotabe, 523). For example, the pickup trucks sold by Toyota during t013 experienced the failure of the engine due to issues with its valve spring problem (Jensen, 1). These pickups are already in the market, and this shows that the marketing department failed to identify that their products have faults before delivering the products to the customers. It is even the ethical duty of marketers to ensure that they do not provide wrongful information to their customers. For example, the marketers of Toyota were held responsible due of 2007 for exaggerating information that their Prius was healthy for the environment (Blewitt, 213).