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Media for Marketing and Advertising
Pages 8 (2008 words)
Introduction This report is a presentation of a media plan devised by a media consultancy to launch a new toy in the UK from China. It will also focus on settling realistic media objectives and implementing those media objectives to successfully launch the toy range in the UK.
In addition it conclusively discusses the marketing mix that is the product, the place, promotion and the price of the toy in the UK market. Company’s Overview Hangzhou Kebo factory limited was established in the year 2004 with the main aim of developing and producing better quality toys professionally as explained by Hangzhou Kebo Toy Factory INC (2005). Their toys are aimed at promoting creativity in children and have a high education value. Since then the company has spread its wings to countries outside Asia to as far as Europe. As a matter of fact, the company claims to export up to 80% of what they manufacture. Their biggest importers are the United States of America, Australia, Japan, West Europe and Korea where they have managed to attain a significant market share in these particular countries. The company takes pride in the quality as well as creativity of their products not to mention their expanding popularity. Hangzhou Kebo factory limited boasts of producing many major products including; educational toys, plastic toys, wooden toys and promotional gifts. Toys exported from China (Research in China 2011) The graph above shows the value of toys exported from China. SWOT ANALYSIS Strengths High Quality Products Hangzhou Kebo factory is known for its creativity in their products. ...
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