Media for Marketing and Advertising

Media for Marketing and Advertising Essay example
Masters
Essay
Marketing
Pages 9 (2259 words)
Download 0
Media for Marketing and Advertising
This report is a presentation of a media plan devised by a media consultancy to launch a new toy in the UK from China. It will also focus on settling realistic media objectives and implementing those media objectives to successfully launch the toy range in the UK…

Introduction

The report includes a comprehensive SWOT analysis including charts and relevant diagrams. Also, this paper exhaustively examines the target market and their needs as well as any possible stumbling blocks that the company may encounter when dealing with this particular niche. In addition it conclusively discusses the marketing mix that is the product, the place, promotion and the price of the toy in the UK market. Company’s Overview

Hangzhou Kebo factory limited was established in the year 2004 with the main aim of developing and producing better quality toys professionally as explained by Hangzhou Kebo Toy Factory INC. Their toys are aimed at promoting creativity in children and have a high education value. Since then the company has spread its wings to countries outside Asia to as far as Europe.

As a matter of fact, the company claims to export up to 80% of what they manufacture. Their biggest importers are the United States of America, Australia, Japan, West Europe and Korea where they have managed to attain a significant market share in these particular countries. The company takes pride in the quality as well as creativity of their products not to mention their expanding popularity. Hangzhou Kebo factory limited boasts of producing many major products including; educational toys, plastic toys, wooden toys and promotional gifts. Toys exported from China The graph above shows the value of toys exported from China. ...
Download paper
Not exactly what you need?

Related papers

Advertising is a Marketing Tool
Advertising campaigns are prepared with a specific intention in mind. They target specific products or the overall product attributes of an enterprise. Wendy’s has prepared advertising campaigns to highlight the fast service of its carry out window order service with the added message that is open after midnight. The use of publicity is much different than advertising. The purpose of creating…
Career of Advertising and Marketing Managers
All the components of marketing mix must be considered while making marketing decision B. Marketing manager 1. Role of marketing managers in product development 2. Marketing manager as the head of marketing department C. Knowledge, skills and abilities of a marketing manager 1. Required knowledge of a marketing manager 2. Skills required for one to become a marketing manager 3. Required abilities…
Threats and Opportunities of Social Media Marketing in the Framework of Contemporary Advertising Strategy
However, for the extent of this paper, the discussion will center on the premise of the social media marketing and how this has been seen as an opportunity in the modern advertising strategy which has been devised. This shall be the cornerstone of reaping a huge amount of success, notwithstanding the social and technological pressures that keep on mounting with the advent of time. This paper takes…
Social Media Marketing
The feature of social media is known to entail various types that are made use of for varied functions. This particular form of media has been learnt to be sorted out into three key groups and they are the sites of social media, media applications relating to the social media and the widgets as well as the blogs (Donath, 2004). Social Media Measurement The measurement of social media has been…
Advertising and media in the marketing environment
The company is headquartered at Herzogenaurach, Germany. The company was founded by Adolf Dassler in the year 1924. Market capitalization of the company is $13.30 billion as of 2011 (Yahoo Finance, 2012). Porter Five Force Purchasing Power of Buyer Buyer power in the industry has weakened due to individuality of customers. Individual consumers lack in financial strength to affect business strategy…
SOCIAL MEDIA MARKETING STRATEGY
Just as was the case in the early 1920s when television and radios were top-of-mind in the field of advertising, face-book, twitter, and other social networks have become popular marketing and promotional sites for a number of companies (Wollan et al., 2011, p.56-65). Finding a workable and economical marketing solution is the holy grail challenge for top markets today. Advertising lost influence…
INTRODUCTION TO MARKETING AND ADVERTISING
Promotion involves two way communications that occurs between the seller and the customer. Advertising involves the use of messages that can inform, persuade and remind customers on the products been sold. Advertising and promotions has many techniques that can be used to achieve the required goals. Different media can be used depending of the budget, marketing objectives and the target market.…