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Apple and Google Go Head to Head over Mobile Maps Introduction The article “Apple and Google Go Head To Head over Mobile Maps” has been published in The New York Times on June 17, 2012. The article discusses regarding the plan of Apple to include maps application in its iPhone and it has also asserted that it will not use Google maps but would possess its own inbuilt maps, part of its new mobile based operating system.
It will offer greater value to its services. The main objective of the company is to retain the customers within its ecology as its iPhone. The new Apple maps service will offer the customers with 3D images of cities and towns, known as ‘Flyovers’. It will also offer the customers with traffic updates as well as turn-by-turn navigation. The article also states that the best marketing concept that Apple uses is offering the customers with an experience which is different from that of others. It has been evident that the intended amalgamation of the feature of mobile maps app with iPhone can render Apple substantial profitability as according to a research conducted it is observed that people who use iPhone spent 35% greater amount of time on using maps than other phone users. Therefore, this marketing concept can provide Apple a major scope of market growth prospect. Apple can also get hold of the useful consumer data which was earlier received by Google. Apple can also earn greater revenue from opportunities such as sponsored links. These factors can affect on long-term profitability of Apple by a considerable extent. ...
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