Got a tricky question? Receive an answer from students like you! Try us!

Apple and Google - Article Example

Only on StudentShare
Masters
Article
Marketing
Pages 4 (1004 words)

Summary

Apple and Google Go Head to Head over Mobile Maps Introduction The article “Apple and Google Go Head To Head over Mobile Maps” has been published in The New York Times on June 17, 2012. The article discusses regarding the plan of Apple to include maps application in its iPhone and it has also asserted that it will not use Google maps but would possess its own inbuilt maps, part of its new mobile based operating system…

Extract of sample
Apple and Google

It will offer greater value to its services. The main objective of the company is to retain the customers within its ecology as its iPhone. The new Apple maps service will offer the customers with 3D images of cities and towns, known as ‘Flyovers’. It will also offer the customers with traffic updates as well as turn-by-turn navigation. The article also states that the best marketing concept that Apple uses is offering the customers with an experience which is different from that of others. It has been evident that the intended amalgamation of the feature of mobile maps app with iPhone can render Apple substantial profitability as according to a research conducted it is observed that people who use iPhone spent 35% greater amount of time on using maps than other phone users. Therefore, this marketing concept can provide Apple a major scope of market growth prospect. Apple can also get hold of the useful consumer data which was earlier received by Google. Apple can also earn greater revenue from opportunities such as sponsored links. These factors can affect on long-term profitability of Apple by a considerable extent. ...
Download paper
Not exactly what you need?

Related Essays

Marketing Study on Apple Company.
The computer industry incorporates a broad range of products, from mp3 players / iPods and printers to “personal computers and powerful servers” (Linzmayer, 2004, P. 103). Businesses have difficulty working in the computer industry, specifically because of the active environment of technology. …
22 pages (5522 words)
Apple
Due to this reason, tablets with the facility of mobile have appeared as perfect product which can satisfy the demand of customers (Infinite Research, n.d.). The smartphone and tablet PC industry is characterised by creativity, dependability and expandability. Smartphone and tablets are highly innovative products with trendy features where numerous factors can inspire the demand of this industry such as usage of internet among customers, increased competitiveness and delivery of smartphones and tablets among others. In this regards, the five forces model presented by Michael Porter is an…
16 pages (4016 words)
Company Analysis - Google
After an initial humble beginning with a small start up capital the company grew by leaps and bounds to presently emerge as one of the leading brands of the world with financial strengths that matches the likes of industry players like Apple and Microsoft. The company’s stocks are listed on the bourses of the NASDAQ. Google has a diversified product portfolio that ranges from search engines to software applications, browsers and mails. The main reason for the success of the organization has been attributed to the highly innovative approach of the organization as well as the strategy of the…
6 pages (1506 words)
Annual Marketing Plan Nokia
It is evident from the study that the cell phone industry is becoming increasingly competitive as different competitors are coming up with newer products with the aim of taking more and more market share. The needs of the customers have also become sophisticated and now they are demanding better features. In the midst of all this, Nokia is constantly losing market share to rival companies. Apple, Google, HTC, and Samsung are all making inroads into the cell phone industry. These companies have challenged the market leadership of Nokia and in turn have reduced the sales of the company…
3 pages (753 words)
Apple Inc. Business Analysis
The organization’s current strengths are multi-varied. Perhaps Apple’s greatest current strength is its competitive advantages. From the earliest incarnations of Apple Computer the company sought to carve out a competitive advantage through horizontal and vertical integration that restricted external product licensing ("Apple computer, inc.," 2011). Today among Apple’s strongest products are the iPhone, iPod, iPad, and the Mac book. These elements have a strong presence in everyday recreation uses, artistic practices, and education. In addition, they are supported by Apple’s globally…
4 pages (1004 words)
Marketing Ethics at Apple Inc.
Both of them left college without graduating in order to launch their dream company. Owing to the fact that they did not have enough capital to buy offices, they started by working out in a garage. The idea that there were two young people who so believed in what they were able to create that they even left university to do it is what inspires so many people about Apple. Steve Jobs is still viewed by many as the genius who literally inspired many people to begin to love computers. …
8 pages (2008 words)
Google company
The company has attachments to education and libraries as part of their company culture as stated in Guyette, (2007, p. 2). This is a marketing approach implemented to improve the market share. Most of the students are loyal customers of Google and help improve their brand name all over the world. Other contributors to the market share are partnerships and a wide range of advertising done using Ad Words (Guyette, 2007, p. p. 2). Google’s plan is to make more acquisitions internationally to add on the products that people require and, therefore, fill that market gap and to be more competitive…
11 pages (2761 words)