An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc.

An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc. Dissertation example
Masters
Dissertation
Marketing
Pages 40 (10040 words)
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<p>In an effort of tracing the history of social networks over internet, one would hardly miss the greatest invention of 20th century, computer, which was originally conceived as a device to comprehend complex mathematical problems but later reborn as a means of communication through internet…

Introduction

Built on this basic concept, a decade later, Boyd and Ellison (2007) formally defined the social network as a web-based service that allows people to create a public or semi-public profile through a bounded system, and share, articulate and communicate with a list of other such users. In this period of 14 years, not only the concept of social networking...

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