• Home
  • Subjects
  • Marketing
  • An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc.

An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc. - Dissertation Example

Only on StudentShare

Extract of sample
An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc.

The researcher states that in an effort of tracing the history of social networks over internet, one would hardly miss the greatest invention of 20th century, computer, which was originally conceived as a device to comprehend complex mathematical problems but later reborn as a means of communication through internet. The World Wide Web is one of those services that use internet and through which social networking sites have proliferated in the new century. The first vague concepts of the social network can be traced back to 1997 where it was defined as a computer mediated network that connects people and organizations. Built on this basic concept, a decade later, Boyd and Ellison formally defined the social network as a web-based service that allows people to create a public or semi-public profile through a bounded system, and share, articulate and communicate with a list of other such users. In this period of 14 years, not only the concept of social networking has gained stronghold but it has also created a situation where the companies are valued in billions, where the Facebook is set to achieve around $7 billion in advertising revenues in 2012. Social networking sites (SNS) are defined as web based services which allows individual to construct public or a semi public profile, can articulate a list of users with whom the users shares a connection and at the same time view and traverse the list of connections. The socail networking world has few big names associated with it such as MySpace, Twitter, Facebook, Twitter to name a few. ...Show more


This research paper aims to conduct a comparative evaluation of Twitter’s current revenue model against others, already existing successful revenue models, with particular consideration given to advertising, revenue streams and expenditure…
Author : tkoss
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc."
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing the TV product: operations and strategies
When operating in an environment which is characterised by intense competition, for a marketer to be successful in this kind of industry he needs to design an efficient and effective marketing strategy that is focused on customers. This marketing strategy should be built around the viewers basic motivations.
40 pages (10000 words) Dissertation
Analysing Companies: Business Models, Narrative and Numbers about a pharmaceutical company
Convergence with the Global Pharmaceutical Industry 10 5. Conclusion 11 6. References 12 1. Introduction This study has been undertaken with the motive of examining the current business model of Pfizer and the cause and effect of its evolution from the traditional business model which it followed.
9 pages (2250 words) Essay
Social Networking and enterprise
..7 Making a Facebook Page for My Children Books Business…………………………………….8 Building a social network presence for my children’s’ books business on face book…………..9 Conclusion………………………………………………………………………………………10 Bibliography…………………………………………………………………………………….11 Introduction Social networking is the convergence of technologies that enable individuals to easily communicate, share information and form online communities.
8 pages (2000 words) Essay
Social Networking and enterprise
Twitter, Facebook, Linkedin, Pinterest or Youtube 6 2.2 Method of data collection and credibility of the source 7 3. Analysis and Conclusions 8 3.1 Effective solutions for building a social presence for Wells Fargo 8 3.2 Conclusions 9 References 10 Bibliography 11 Appendices 13 1.
8 pages (2000 words) Essay
Business models
Concisely, business model shall address two variables; financial viability and stakeholders’ credibility. There has been increasing debate on this aspect of the business model. In this essay an attempt has been made to explain this aspect of the business model with the help of different examples.
3 pages (750 words) Essay
Public relations: Social Media (Twitter)
It is one of the pioneer companies in the information and technology industry specifically the networking sector. The development of the silicon and Internet intelligence saw a growth in various information technology firms. Cisco was one of these firms that grew as a result of technological advances and innovations in the 1990s.
3 pages (750 words) Assignment
The impact of the internet an markting development a case study of apple Inc. computers
This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work and school projects and in building the nation in a large scale. Home appliances like television sets, refrigerators, telephones, washing machines, etc.
52 pages (13000 words) Dissertation
Consumer Behavior phenomenon analysis
As such, the following analysis will analyze the market for taxi applications, to include applications for iPhone, android, and other platforms, with respect to the following determinants: consumer behavior, why consumers integrate with the product or service being offered, and what marketers are doing as a means of enhancing or reducing the consumption of the product or service offering.
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email