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Trust-Mart expansion on to UKs supermarket retail market - Assignment Example

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Trust-Mart expansion on to UKs supermarket retail market

Competitive Strategy of Trust-Mart

Since inception, Trust-Mart had showed immense growth in the retail supermarket industry. Trust-Mart operates in almost 20 areas of China. It has rapidly enhanced the number of outlets throughout China. Trust-Mart focuses on three strategies to compete in the supermarket retail environment [1] (Trust-Mart, 2011).
Freshness: Trust-Mart aims to provide fresh products compared to other supermarkets in China. For maintaining freshness in its products Trust-Mart has enough employees in every department (production, marketing and distribution). By proper management, Trust-Mart is able to obtain food products quicker and much fresher.

Cost: Trust-Mart strives to provide low cost for any products which makes the company a strong competitor in retail market environment of China. Trust-Mart provides impressive rate across various products. The rate of product does not affect the freshness of the products (Canton365, n.d.).

Service: Trust-Mart has improved distribution network which initiates the company to provide right product to the people. Trust-Mart has experienced employees who know the needs and preferences of customers and thus provide products according to their choice. Providing better service is a competitive strategy for Trust-Mart which helps the company to make available the desired products to the customers. Michael Porter’s Generic Strategy Michael Porter had established generic strategy to identify a company’s competitive advantage. According to him a company can take three types of competitive strategies which are cost leadership, differentiation and focus. Fig 1: Porter’s Generic Strategy Diagram Source: (Provenmodels, 2011). Trust-Mart does not follow the focus strategy because the resources and assets of Trust-Mart allow it to compete on broader factors. Trust-Mart follows the differentiation strategy by making their products under their own brand name. Trust-Mart also follows the cost leadership strategy by providing inexpensive products to customers. Trust-Mart’s strong sales distribution makes it possible to gain cost advantage over other competitors. Critical Success Factors Core Competences For any company, the ...Show more


Retail Marketing
The study is based on one of the retail supermarkets of China named Trust-Mart. The study will describe the strategic analysis of Trust-Mart and its operational challenges that it might face while expanding its business into UK’s supermarket retail industry…
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Trust-Mart expansion on to UKs supermarket retail market essay example
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