Competitive Strategy of Trust-Mart
Since inception, Trust-Mart had showed immense growth in the retail supermarket industry. Trust-Mart operates in almost 20 areas of China. It has rapidly enhanced the number of outlets throughout China. Trust-Mart focuses on three strategies to compete in the supermarket retail environment  (Trust-Mart, 2011).
Freshness: Trust-Mart aims to provide fresh products compared to other supermarkets in China. For maintaining freshness in its products Trust-Mart has enough employees in every department (production, marketing and distribution). By proper management, Trust-Mart is able to obtain food products quicker and much fresher.
Cost: Trust-Mart strives to provide low cost for any products which makes the company a strong competitor in retail market environment of China. Trust-Mart provides impressive rate across various products. The rate of product does not affect the freshness of the products (Canton365, n.d.).
Service: Trust-Mart has improved distribution network which initiates the company to provide right product to the people. Trust-Mart has experienced employees who know the needs and preferences of customers and thus provide products according to their choice. Providing better service is a competitive strategy for Trust-Mart which helps the company to make available the desired products to the customers. Michael Porter’s Generic Strategy Michael Porter had established generic strategy to identify a company’s competitive advantage. According to him a company can take three types of competitive strategies which are cost leadership, differentiation and focus. Fig 1: Porter’s Generic Strategy Diagram Source: (Provenmodels, 2011). Trust-Mart does not follow the focus strategy because the resources and assets of Trust-Mart allow it to compete on broader factors. Trust-Mart follows the differentiation strategy by making their products under their own brand name. Trust-Mart also follows the cost leadership strategy by providing inexpensive products to customers. Trust-Mart’s strong sales distribution makes it possible to gain cost advantage over other competitors. Critical Success Factors Core Competences For any company, the