Trust-Mart expansion on to UKs supermarket retail market - Assignment Example

Only on StudentShare

Extract of sample
Trust-Mart expansion on to UKs supermarket retail market

Competitive Strategy of Trust-Mart

Since inception, Trust-Mart had showed immense growth in the retail supermarket industry. Trust-Mart operates in almost 20 areas of China. It has rapidly enhanced the number of outlets throughout China. Trust-Mart focuses on three strategies to compete in the supermarket retail environment [1] (Trust-Mart, 2011).
Freshness: Trust-Mart aims to provide fresh products compared to other supermarkets in China. For maintaining freshness in its products Trust-Mart has enough employees in every department (production, marketing and distribution). By proper management, Trust-Mart is able to obtain food products quicker and much fresher.

Cost: Trust-Mart strives to provide low cost for any products which makes the company a strong competitor in retail market environment of China. Trust-Mart provides impressive rate across various products. The rate of product does not affect the freshness of the products (Canton365, n.d.).

Service: Trust-Mart has improved distribution network which initiates the company to provide right product to the people. Trust-Mart has experienced employees who know the needs and preferences of customers and thus provide products according to their choice. Providing better service is a competitive strategy for Trust-Mart which helps the company to make available the desired products to the customers. ...Show more

Summary

Retail Marketing
The study is based on one of the retail supermarkets of China named Trust-Mart. The study will describe the strategic analysis of Trust-Mart and its operational challenges that it might face while expanding its business into UK’s supermarket retail industry…
Author : vonviolette
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Trust-Mart expansion on to UKs supermarket retail market"
with a personal 20% discount.
Grab the best paper

Related Essays

Retail marketing
This definition suits the retailers business as they don’t have many resources to waste. They have fewer resources and they have to use all of them more efficiently. Retailers are generally small traders who sell their products in a small quantity. Retailers usually do not deal in larger quantities.
9 pages (2250 words) Essay
Retail Marketing
Initially, the retail company concentrated its activities in the United States, but later directed its efforts to create other market outlets in the world. Marketing of the retail product of the company has been successful, not only in the United States but also in London.
12 pages (3000 words) Essay
Retail Marketing
They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it often conducted through door-to-door delivery.
14 pages (3500 words) Essay
Retail Marketing
Retail marketing can be done in either one location like stores or by delivery. Retailing strategy involves how a business sells its products to its targeted customers. All retail business has to come up with decisions about all the details of their marketing mix (Berman, and Evans, 30-90).
4 pages (1000 words) Essay
Wal-Mart retail marketing
Retail marketing It is important to understand the concept of retail marketing mix before analysing its elements. Retail mix refers to the features that are involved in the retail marketing strategy planning. The elements that retailers use in order to meet consumer needs and wants are what comprise retail mix (Dennis, Fenech & Merrilees, 2005).
9 pages (2250 words) Research Paper
Fashion Retail Marketing
This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.
16 pages (4000 words) Essay
Stop & Shop Supermarket Company
It is a multibillion-dollar corporation owned by Dutch food giant Ahold. It operates over 375 stores in Massachusetts, Rhode Island, New Hampshire, Connecticut, New York and New Jersey. It has a manpower resource of over 58,000 people in its network of stores, distribution centers, manufacturing plants and offices.
1 pages (250 words) Essay
Memo
Presently, the business division incurs a considerable cost on trash emptying service, which is performed by janitorial staffs who on weekly basis usually pick the trash from the
2 pages (500 words) Essay
Apple Inc. in 2010
However, by 1996, poor strategy and product development, as well as the rapid growth of Microsoft and the PC market, left Apple nearly bankrupt. With Steve Jobs once again assuming leadership over the firm, a renewed level
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT