We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Rhetorical Analysis of Print Advertisement - Essay Example

Comments (0) Cite this document
Name: Instructor: Course: June 24, 2012 Introduction Today, the advertisement business, is a multimillion dollar industry adverts may appear effortless and uncomplicated to the pedestrian observer. On the contrary, they are carefully designed. Literally, every word, picture shadow, and even space is examined and thought through before it can be used…
Download paper
Rhetorical Analysis of Print Advertisement
Read TextPreview

Extract of sample
Rhetorical Analysis of Print Advertisement

The rhetorical perspective is often quite subtle and covert and as such quite hard to detect on the fly. Herein, the various ways in which the advertiser has used will be examined with reference to the provided HP advertisement. The appeals used are mostly ethos, and pathos, appeal by association, and sentiment respectively. The poster is a picture of what could be a rocket or missile seconds after it is launched, it is shooting skywards, and leaving a considerable trial of smoke in its wake. At the bottom of the picture is the words “make it matter”, and then there is the HP insignia in bigger letters than any other words in the advert. The picture itself presents an appeal to pathos; a shooting rocket can be easily associated with power potency, and masculinity. With such an interpretation, men since they readily relate to the concept, nonetheless, even the women who are competing in the corporate world recently a man’s domain will forge an association. It could be said on introspection that the picture is seen as a semiotic representation of a virile male. The fact that most men want to be seen in this light makes it easy for a male viewer to relate the use of HP products to masculinity, virility, and power. The HP legend is done in stark, bold, blue letters it is then located strategically near the cloud of smoke seeming to be near the launching pad. Before it are the words, “make it matter”. This means the observer will see first words in small print, and possibly wonder what it is that they need to happen, and then they will see the huge HP insignia. This way HP will appear to be “what makes it matter” this generalization will appeal to audiences across a wide scope, this is because people have something close to their hearts they would like to see happening. This ranges from winning a lottery to getting a satisfactory grade in school and/or get a promotion. As such, most people have something they would want to make happen. By associating the product with that concept, it can transcend a myriad of social cultural boundaries. This is because human desire for perfection is universal and the advert can appeal to anyone at any place or job. The advert contains an appeal to ethos; this is because of its use of a rocket being launched. The average American knows that rocket launching and flying is an extremely tricky and difficult task. They also know that for safety to be achieved, precision and high levels of accuracy must be achieved. As such, a picture of a rocket that appears to have been launched successfully is used to create an association of HP being an exceptionally competent and effective company. Furthermore, while one may expect to see a rocket being launched in a metropolitan area the picture is shot on what looks like a desolate village, there are a few electric wires at the background, but they appear vague. This is to create in the customer the impression that HP has products, are available, and suitable even when the area around is not seriously advanced. However, the rocket juxtaposes the surrounding environment, which seems to be a relatively unprosperous background, and modern technology, which is prominently showed in idea of the rocket. The power lines in the background may have been used further imply that fact that HP has "power” ... Read More
Cite this document
  • APA
  • MLA
(“Rhetorical Analysis of Print Advertisement Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/68925-rhetorical-analysis-of-print-advertisement
(Rhetorical Analysis of Print Advertisement Essay)
“Rhetorical Analysis of Print Advertisement Essay”, n.d. https://studentshare.net/marketing/68925-rhetorical-analysis-of-print-advertisement.
  • Cited: 0 times
Comments (0)
Click to create a comment
Rhetorical Analysis: Advertisement
Thus making advertising which is the foremost medium of branding the all important element in any company’s marketing plan. Audi, a brand coming from a German stable would most often be perceived as a top of the class high-quality and -performance product catering to an audience in the affluent class of society.
4 Pages(1000 words)Essay
DKNY Advertising Rhetorical Analysis
The most probable reason for this is that these products are more appealing to women, and they find their way into the household (Faigley and Selzer34). This gives the product a platform for an introduction to other members of the woman’s household. Cosmetics adverts appeal to the need for women to feel popular, have self-esteem, and be accepted into society.
4 Pages(1000 words)Essay
Rhetorical Analysis
The print advertisement focuses on persuading its potential customers of the taste and flavor of its product targeting at its customers of all age brackets. The choice of images and objects together with their arrangement, and the appeal to pathos is intended to attract its target audience consisting of its probable customers.
4 Pages(1000 words)Essay
The Rhetorical Analysis Final Essay
The impact and appeal of print media ads is often more effective and long lasting. The recent political campaign of the US Presidential Election has defined a new paradigm of mass persuasion. The paradigm adopts a universal approach, which uses emotions, characters and reasoning to attract and persuade the masses, who readily affiliate themselves with the idea.
3 Pages(750 words)Essay
Rhetorical Analysis
This paper seeks to discuss rhetorical analysis on advertisement. Advertisement is usually found in television and radios. They are usually used to communicate particular ideas or events. Advertisement use myriad techniques to
2 Pages(500 words)Essay
Advertisement Analysis
ntroduction of a new product in the market or increase awareness of an existing item in the market, advertisement is the correct and effective channel to use. Advertisement has significant roles both to the consumer and to the producer. For effective advertisement strategies,
2 Pages(500 words)Essay
Rhetorical and Visual Analysis
It may be the case that such additional messages are not intentional; yet the fact that they exert powerful influence on viewers cannot be overlooked. One such example is the use of female models in advertisements for the purpose of promoting
6 Pages(1500 words)Essay
Cannery Row Advertisement Analysis
The ad chosen is for Cannery Row, an advert dated 15th April 2013 and posted on the internet and depicts an image of three children who are playing on a white sand shore. The children are alone, but a woman’s photo has been blatantly imposed from the top. The text “Cannery Row; Stay and Play here” appears on top and at the bottom.
2 Pages(500 words)Essay
Visual analysis of an advertisement
The purpose of this analysis is to examine an image publicized by a charity called Barnardo’s in their campaign to stop sexual trafficking and exploitation of children. The image of the young girl was used to expose the issue into local, nationwide and international spheres, which a view to bringing change.
7 Pages(1750 words)Essay
Let us find you another Essay on topic Rhetorical Analysis of Print Advertisement for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us