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According to Facebook statistics, the total number of Facebook users as of 31st March, 2012 were 835,525,280 (Facebook News Room, 2012). These statistics show that internet is a place where businesses can get into contact with millions of users daily and internet itself can be used by businesses to grow larger than ever. When internet and online business was not in operations, businesses had a limited number of clients and their potential clients were mostly people living in their own locality. Even if businesses had to cross borders and gain more customers, they had experience heavy expenditure. This expenditure could only be conducted by very large businesses; today internet has even made small businesses able enough to tap a very huge market and to gain customers throughout the world. This writing will focus on the top five marketing strategies that can be used by businesses to promote themselves online, these strategies include: website marketing, online advertisements, email marketing, marketing through mobile and social networking settings. Body Several businesses that have a physical existence have even started spreading their business through internet sources, the art and science of conducting marketing activities through the use of internet is called e-commerce. There are various ways through which online businesses and physical businesses can market and promote their products online. Website Marketing A website of a business is just like a physical front for a business, whether business is selling a product or a service, website is the best option for promoting and generating sales as well as generating new customers. Just as businesses design their physical out lets in a proper manner to attract customers, similarly a business has to design their website in such a way so that the target customers get attracted to the business. The key point that every business should keep in mind while designing a website is that, the design of the website should be in accordance to the target customers of the business. One of the major advantages that businesses obtain through website marketing is that the businesses gets promoted 24 hours a day and seven hours a week, this is a major advantage as those businesses that do not have a website can only promote their products through their physical outlets which cannot remain open throughout the day and throughout a week. The downside of promoting through website is that most people do not get attracted to a product or service until they have experienced it through their five senses. Thus marketing through websites fail in instances where customers do not get the feel, taste or smell of the product or service. Online Advertisement and Promotion Just like businesses use banner, billboard and signs to promote their physical business, in the same way businesses can promote themselves through online advertisement and promotion. In online advertisement, the business can post pictures, links and videos of their business at different websites such as social networking websites where a huge number of people visit. The purpose of these advertisements is to get noticed by several numbers of people under one roof. Once people view these advertisements, they click on these advertisements and are taken to the businesses’ original website where they can obtain all the information they need. The advantage of this strategy is that more a huge number ...Show more


Internet Marketing Name University Instructor: Course: Date Submitted: TOP 5 INTERNET MARKETING STRATEGIES AND HOW ONLINE BUSINESSES CAN USE THEM Introduction Since the advent of internet and advancement in the way internet can be used, the number of internet users has been increasing day by day…
Author : emily28
Internet Marketing Research Paper
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