Bob McDonald, Procter & Gamble’s CEO, insists the customers will prefer the higher priced better quality P & G products over the lower priced low-quality competitors’ alternatives. (Money.CNN.com, 2009).
Wal-Mart’s Green Balancing Act. Wal-Mart offers its grocery-based green products in a place where the target customers can easily reach. The grocery is located in major communities. The strategic plan of the grocery is to sell organic food to the community. The current and future customers visit the nearby Wal-Mart branch to purchase Wal-Mart’s several organic food alternatives. The company cares about sustainability. By prioritizing the marketing of green products, the company is able to achieve its sustainability goals. Consequently, people who need the healthy food sources are able to travel to the next block to purchase another vegetable product (Money.CNN.com, 2010). Further, Supermarkets arrange the product choices to persuade the customers to buy more than what they really currently need (CBSNews.com, 2009).
Swagger Wagon/Toyota. The company produces a very persuasive Toyota car promotion advertisement. The promotion includes singers promoting the safety, comfort and other attractive benefits of owning the Swagger Wagon Toyota car. The singers dance to the melody of the song. The promotion advertises the car’s benefits for the Mom, Dad, and children. The male singer represents the child-caring dad. The female singer depicts the wife or mother who feels the car helps the mother’s resolve her determine whether the children are safe. The promotion, advertisement shows the Swagger Wagon Toyota car helps ensure the safety and location of the young child (Youtube.com, 2010). Next, Rosco emphasizes K-9 dogs are used to determine if the cast iron is high-quality products (Youtube.com, 2009).
Exotic Car Rentals Rev Up. Gotham Dream Cars offers reasonable car rental rates.The company offers