Got a tricky question? Receive an answer from students like you! Try us!

Singapore Airlines' Dual Strategy: An Analysis of Organizational Change - Research Paper Example

Only on StudentShare
Undergraduate
Research Paper
Marketing
Pages 5 (1255 words)

Summary

Singapore Airlines’ Dual Strategy An Analysis of Organizational Change Introduction The Case, Airline Industry and Singapore Airline Aviation industry is one of the booming industries in the international market despite its greatest downturns. Such factors to industry downfall are oil price hikes, rising concerns on communicable diseases, the tsunami that hits Asia in 2004 and the increasing terrorist attacks (Heracleous & Wirtz, 2009)…

Extract of sample
Singapore Airlines' Dual Strategy: An Analysis of Organizational Change

However, this does not change the fact that airline companies exerts much effort to minimize cost and maximize profits in return. Being in the business, specifically in the airline industry, requires constant modification and innovation to answer clients’ needs and wants. As the corporate world are in the competitive market of introducing innovation, the challenge to stabilize while exceeding customer expectation can bring about effective strategies at the management level. Porter (1998) believes that even if the industry is not performing well, any company can have higher returns just by applying the right competitive strategy. Competitive advantage mainly has two kinds: “low cost or differentiation” (Porter, 1998). For him, if “cost leadership” applies, differentiation is not anymore applicable. However, both can be applicable at the same time to Singapore Airlines (SIA). The airline offers an exceptional customer service and establishes a strong customer satisfaction while minimizing their costs incurred. In fact, SIA has been constantly leading the industry, leaving behind its competitors for the past thirty years (Heracleous, Wirtz & Johnston, 2004). ...
Download paper
Not exactly what you need?

Related Essays

Delta Airlines Case Analysis
The company has alliance partners that enable it to provide greater connectivity to its customers. In addition to the legacy model the company also has a subsidiary named Delta Express which is the low cost model of the airline company. The company has a large fleet at its service numbering about 700 aircrafts that includes small planes to jumbo jets for long haul flights (Delta Airlines, 2011). Products Delta Air has a service portfolio that provides air travel facility to customers. The service portfolio of the company is comprised mainly of a full time legacy carrier model as well as a low…
8 pages (2008 words)
Company Strategy Analysis: Adidas
Strategy refers to a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization.It is the direction and scope of an organization over a defined period and achieves organizational advantage through configuration of resources within challenging environments in order to meet the needs of the general market and fulfill the stakeholder’s expectations. It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect to the fulfillment of the aspired…
3 pages (753 words)
Spirituality in Organizational Strategy
Senior leaders of the organization should be able to embrace it strategically and use it as a determinant of organizational performance. A leader should have emotional intelligence which will help support the spirituality of an organization. Casey claims that if a leader does not have emotional intelligence, it will be hard for him of her to embrace spirituality in his organization (34-46). Recently, there has been a major debate on business and spirituality, where many leaders have advocated for a link between issues of the soul and corporate success. However, there is some irony in this…
5 pages (1255 words)
McDonald's Organizational Change
tariffs, export fees and even import quotas. There has been a reduced restriction on the movements of capital from one country to another together with investment. These changes has increased comparative advantages of various companies that are currently rushing to open up various branches in the world as it has become easy to manage them due to increased information flow and improved technology. One of the companies that have recorded tremendous changes over the past decade is MacDonald’s company. The company deals with fast foods a sector that faces a lot of competition as result of…
8 pages (2008 words)
Managing Organizational Change: The Role of Leaders
For implementing this organizational change, communication plays the most vital role because it involves in directing, controlling and managing employees of the organization. For bringing change in the organization, a communication manager makes communication plan for the employees, customers and for himself (Dow & Taylor, 2010). Employees have many expectations towards their manager therefore, communication manager makes sure that change in organization and working environment has been properly communicated to the employees. The communication manager gives regular update regarding the…
3 pages (753 words)
emirates airlines company analysis
Emirates Group Company has a fleet of about 169 aircrafts. The company operates in the United States, east and west Asia, Europe, Middle East, Australasia, Indian Ocean, and Africa (The Emirates Group, 2012). The Emirates Airline began in 1985, and it has its headquarters in Dubai, the United Arab Emirates. The company’s main mission is to emerge the top airline in the world, which is inspired by the fact that Dubai ranks among the leading cities around the world. Emirates Airlines is owned partly by the government of Dubai and partly by a city part of the United Arab Emirates. The airline…
Preliminary Organizational Analysis
The reason for selecting TransAD’s case study is that I am working as a Communication Manager at TransAD since 2007, and I have a keen eye on the issues prevailing in the operational systems of the company. Introduction to the Organization TransAD came into existence in 2006 with the vision of setting benchmarks in taxi regulatory industry of Abu Dhabi according to global standards. TansAD was inaugurated by His Highness Sheikh Khalifa Bin Zayed Al Nahyan. TransAD believes on establishing corporate loyalty amongst its customers by providing them comfortable taxi services at their door step.…
8 pages (2008 words)