Got a tricky question? Receive an answer from students like you! Try us!

Marketing: Principles and Practice - Essay Example

Only on StudentShare
Author : daron37

Summary

MARKETING: PRINCIPLES AND PRACTICE Institution’s name: Date: Introduction The study of the process of purchasing is a study that is extremely complex. In the process of purchasing, the consumer decides to buy a specific product…

Extract of sample
Marketing: Principles and Practice

The main defy faced by various marketers entails the complication in understanding some of the basic factors that influences purchases of products among different customers. This challenge applies to all type of products marketers ranging from fast selling products in the market to high street fashions. Customers age, level of education, taste, gender, income, and brand have a role in determining factors that helps in the selection and purchases of different products in the market. Marketing aspects plays a fundamental role in influencing customers’ perception on a product. Factors that influence the purchases of products in the market have a focal impact on the value and meaning attached to a specific product (Kotler and Armstrong, 2012, p. 56). On the other hand, the significant of a product in the market is influenced by customers’ personal traits such as fashion sensitivity, and price consciousness. These traits vary from one section of the population to another. The understanding of the factors that determine the purchase of products in the market gives marketers an understanding on how different customers select fashion products in the market. This essay will address some factors that influence the purchase decision among post graduate student on fashion products (Rook, 2006, p. 253). ...
Download paper

Related Essays

Principles and practice
Thus trends in external environment can have a major on consumer choice and preferences and therefore, it is important for marketers to be aware of such trends. Underlying trends are relatively slow moving changes in the marketplace that may occur for a number of reasons. A successful marketers needs to keep track of these changes and respond accordingly. The nature of the trends is likely to differ; sometimes they are consumer led and sometimes business led. However, businesses must realize that in order to gain a competitive edge and better satisfy the customers, these trends are needed to…
6 pages (1506 words)
Marketing Communications Plan and Presentation
Samsung are targeting low income category but Ipad still remains the market leader due to its high quality and high speed. Ipad needs to target companies in order for them to remain the market leader. Apple is focusing on increasing its Ipad sales and in the recent past it has opened outlets in other countries like China and Japan (Fill, 2002). Category After a survey, where five people were asked to compare Apple and other tablet manufacturers, apple was rated as the best in tablet manufacturing. The respondents said that apples products including the ipad were the best since they are able to…
5 pages (1255 words)
Marketing Principles and Practice
According to the modern days context, the consumers are highly been encouraged by using different marketing strategies that are implemented by the modern organisations. Therefore, consumers’ buying decision is one of the complex facets for the modern organisations in terms of successfully attaining profitability and customer retention. With due regard to this context, the marketers always seek to identify the various changes of the stimuli that influence the buyers on their purchasing decisions. It is important for the marketers to recognise the characteristics of buying process of the…
8 pages (2008 words)
principles of marketing
Goal setting phase sets the overall goals of the business. It requires outlining a mission and corporate objectives for the business (Egan & Thomas 2012). Newham College has a mission ?to expand and improve lifelong learning? (Newham 2007). To achieve this mission, Newham believes in ‘open access provision, relevant to the diverse range of needs in its local communities’ (Newham 2007). Its corporate goals include continuous capital investment to increase facilities for learning and enhance access to education. Over the last ten years it has invested ?15 million capital (Newham 2007) to…
5 pages (1255 words)
Marketing Principles
As noted in the report, when intending to launch a new product, market research should be carried out first in order to establish the needs of the people. Marketing messages should be tailored in such a way that the product is presented as better than other similar products offered in the market. The message should also be designed in such a way that it can positively change the behaviour and attitude of people. Table of contents 1.0 Introduction 3 1.1 Task1 3 1.2 How Nike increases customer satisfaction 5 2.1 Task 2 6 2.2 Segmentation criteria used by Nike 7 2.3 Market targeting used by Nike…
15 pages (3765 words)
Full case study in Jobber, D. and Ellis-Chadwick, F. (2012)Principles and Practice of Marketing(7thed). London, McGraw-Hil
This would reveal the extent to which the company followed the formal process of marketing planning. Dixons was a product oriented company when it stated its journey in electrical retail segment. Their followed the strategy “stack-em high – sell-em cheap in brightly coloured stores.” This strategy validated the fact that Dixons focused more towards selling good product in well-designed stores, but customer satisfaction was overlooked and it did not occupy centre position in the strategic approach of the company. A general formal marketing planning process is segregated into four parts…
7 pages (1757 words)
Full case study in Jobber, D. and Ellis-Chadwick, F. (2012) Principles and Practice of Marketing (7th ed). London, McGraw-Hill H
This would reveal the extent to which the company followed the formal process of marketing planning. Dixons was a product oriented company when it stated its journey in electrical retail segment. Their followed the strategy “stack-em high – sell-em cheap in brightly coloured stores.” This strategy validated the fact that Dixons focused more towards selling good product in well-designed stores, but customer satisfaction was overlooked and it did not occupy centre position in the strategic approach of the company. A general formal marketing planning process is segregated into four parts…
4 pages (1004 words)