Travel and Tourism in Sri Lanka - Essay Example

Summary

Travel and Tourism in Sri Lanka Executive Summary The report highlights a marketing plan that could be taken into account by a travel organization of Sri Lanka while commencing its operations in the lucrative business market of the United Kingdom. The discussion in the marketing plan includes the strategic objectives to be set, the demand of the people around the business area, the type of marketing mix that should help the organization, the appropriate marketing budget to start the operations, the critical issues that could affect the business, the promotional strategies and the analysis of the market to start a new business initially…
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