Travel and Tourism in Sri Lanka

Travel and Tourism in Sri Lanka Essay example
Pages 8 (2008 words)
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Travel and Tourism in Sri Lanka Executive Summary The report highlights a marketing plan that could be taken into account by a travel organization of Sri Lanka while commencing its operations in the lucrative business market of the United Kingdom. The discussion in the marketing plan includes the strategic objectives to be set, the demand of the people around the business area, the type of marketing mix that should help the organization, the appropriate marketing budget to start the operations, the critical issues that could affect the business, the promotional strategies and the analysis of the market to start a new business initially.


This has been primarily due to the arrival of a borderless world and improved information broadcasting about the magnificent sceneries or destinations all throughout the world. The travel and tourism industry on a worldwide basis is on the point of being deemed as a profitable and rising industry. The objective of the paper is to create an effective marketing plan for a travel organization based in Sri Lanka which is planning to target the United Kingdom as an international market. ...
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