Got a tricky question? Receive an answer from students like you! Try us!

Travel and Tourism in Sri Lanka - Essay Example

Masters
Essay
Marketing
Pages 8 (2008 words)
Download 1

Summary

Travel and Tourism in Sri Lanka Executive Summary The report highlights a marketing plan that could be taken into account by a travel organization of Sri Lanka while commencing its operations in the lucrative business market of the United Kingdom. The discussion in the marketing plan includes the strategic objectives to be set, the demand of the people around the business area, the type of marketing mix that should help the organization, the appropriate marketing budget to start the operations, the critical issues that could affect the business, the promotional strategies and the analysis of the market to start a new business initially…

Extract of sample
Travel and Tourism in Sri Lanka

This has been primarily due to the arrival of a borderless world and improved information broadcasting about the magnificent sceneries or destinations all throughout the world. The travel and tourism industry on a worldwide basis is on the point of being deemed as a profitable and rising industry. The objective of the paper is to create an effective marketing plan for a travel organization based in Sri Lanka which is planning to target the United Kingdom as an international market. ...
Download paper
Not exactly what you need?

Related Essays

Analysis of Strategic management and the position of Dialog Axiata PLC - Sri Lanka
The paper will focus on the Dialog Axiata Plc. as a large telecommunications organization operating in the region of Sri Lanks, which helps in rendering large number of services in the field of mobile communications, landlines, broadband and a host of other services by focusing on both the domestic and international regions. The paper focuses on understanding the strategic moves, taken by the company in restoring its competitive position while tending to reduce the current operational cost. The writer intends to critically analyze the strategic position of Dialog Axiata PLC. SWOT Analysis,…
12 pages (3012 words)
federico World Travel Services
FWTS is concentrated on a friendly eco green environment that is both memorable and entertaining, giving the brand first class value. the company employs many revenue flow plans involving membership up-grade packages, Hotel and advertising packages for domestic airlines and outsourced advertising packages, the sales or brokering of accounting software, and subscription benefits for hotel chains. Primary traffic will originate from the free information provided to our FWTS customers and the world, using reviews, travel advice, local news resources, links, a blog, pictures, videos and universal…
17 pages (4267 words)
Strategic Marketing Plan
The valley of Swat is known for its amazing natural beauty and therefore there is a huge attraction for domestic and international tourists. In order to resume tourism in the valley after the removal of terrorists hold, this report presents a three year long marketing strategy which is categorized into three phases. The first phase will focus on attracting domestic tourists; the second will focus on domestic and international tourists, while the third phase will concentrate only on attracting international tourists towards Swat valley. The marketing plan presents an overview of the financial…
15 pages (3765 words)
Marketing Plan for Saigontourist travel services
The "Marketing plan Saigontourist Travel Services" describes the way in which the service quality of the tourism industry will improve. Saigontourist is a renowned organisation which is observed to deliver continuous concentration over research and development initiatives in order to introduce innovative tour packages for its customers at frequent periodic intervals. It is worth mentioning that this might be considered as a major strength of the company which can facilitate the organisation to sustain in this fiercely competitive era of globalisation in the tourism industry. For this reason,…
8 pages (2008 words)
Tourism websites analysis
The report also reflects the structure of marketing objectives, is prepared under the accrual, and outputs framework. Yours sincerely, Name: Executive summary The introductory part of this study shows the need for having marketing research. This is through analysis of tourism websites showing that taking a marketing research is necessary in order to formulate decisions and strategies for business success. In carrying out a marketing research, there is need to develop skills needed in seeking information about the market and marketing issues. This helps in assessing quality of information…
18 pages (4518 words)
World Travel Services
It guides the employers internally as well as helps raise capitals from external audiences. Debelak (2000) claims that marketing plan is a significant part of a business plan. It includes information about services, prices, and products. One needs to know how the main competitors are fairing because they constantly keep coming up with new strategies to attract customers. One should also consider key government policies that can affect the operational of a business when coming up with a marketing plan. Information Source of data Time Measurable information, like how to increase customers.…
3 pages (753 words)
Visit Britain: Marketing
It markets Britain all over the world and aims at developing the tourism industry in the country. This paper looks into the marketing activities of the company and proposes a new product for the firm along with its pricing and advertising strategies. Internal Environment Analysis Strengths Niche destination knowledge of Britain Excellent supplier relationships Reputation in marketplace is strong Adequate financial resources Destination Specialist designations Online Reservation System Weaknesses Less variety of food Lack of training in management and customer service Lack of co-ordination and…
5 pages (1255 words)