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Marketing Research and Segmentation - Macquarie University Hospital, New South Wales
Pages 4 (1004 words)
Marketing Research and Segmentation – Macquarie University Hospital, New South Wales Table of contents 1. Introduction 3 2. Macquarie University Hospital – Marketing research and segmentation 3 2.1 Brief description of the hospital 3 2.2 Market research – psychographic & lifestyle analysis 4 2.2.1 Activities: work 4 2.2.2 Psychological attributes 4 2.2.3 Lifestyle profile 5 2.3 Market segmentation 5 2.3.1 Income 5 2.3.2 Gender 6 2.4 Analysis of the lifestyle profile 6 2.4.1 Evaluation of the lifestyle profile 6 2.4.2 How does this profile provides an insight on how the people in this neighborhood perceive your facility?
The marketing techniques chosen in each case depend on many factors, such as the level of the industry competition and the resources available. Current paper focuses on the potential use of marketing research and segmentation for the improvement of performance of a specific organization: the Macquarie University Hospital, one of the most important hospitals in New South Wales, Australia. An appropriately customized lifestyle analysis has been used for helping the organization to proceed to market segmentation. In this way, the relationship between the organization and its customers would be improved leading the organization to a long – term growth. 2. Macquarie University Hospital – Marketing research and segmentation 2.1 Brief description of the hospital The Macquarie University Hospital is located in ‘the North Ryde campus of Macquarie University, New South Wales’ (Macquarie University Hospital, 2012). ...
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