Introduction, Vision, Mission, Goals and Obsjectives of Continental Airlines

Introduction, Vision, Mission, Goals and Obsjectives of Continental Airlines Research Paper example
Masters
Research Paper
Marketing
Pages 4 (1004 words)
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Introduction United Continental Holdings, Inc. (as well as its consolidated subsidiaries) is a holding company and its principal, 100%-owned subsidiaries are United Air Lines, Inc. (“United”) and Continental Airlines, Inc. (“Continental”) (United Continental Airlines, 2011, p.3)…

Introduction

UAL has the world’s widest global route, because it can travel in the U.S., Asia?Pacific, Europe, Middle East, Africa, and Latin America (UAL, 2011, p.4). UAL has 5,600 flights a day to “more than 370 U.S. domestic and international destinations” from the Company’s usual routes at “Newark Liberty International Airport, Chicago O’Hare International Airport, Denver International Airport, George Bush Intercontinental Airport, Hopkins International Airport, Los Angeles International Airport, A.B. Won Pat International Airport, San Francisco International Airport, and Washington Dulles International Airport” (UAL, 2011, p.4). When regional operations are added, United has around 3,200 flights a day to more than 235 domestic and international places since January 1, 2012 (UAL, 2011, p.4). UAL’s present strategy is “unbundling” existing products and services, enhancing value?added products, and providing customers with greater flexibility and choice in choosing the products and services they are ready to buy (UAL, 2011, p.38). The company also aims to invest in technology that helps assist customers with efficient self-service tools and enables the company to make high-quality operational decisions, while decreasing operating costs (UAL, 2011, p.38). UAL posted a net income of $840 million in 2011, which is 232% higher in 2012 (UAL, 2011, p.32). ...
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