JetBlue Crucial Concepts - Assignment Example

Examples of wants in the company are comfortable seats and excellent service. Moreover, demands are above wants. They include things that human wants and have the ability and potential of buying. Some of the demands in the company include more legroom and LCD entertainment at every seat. The three concepts have an implication for the company. First, the company has to ensure that the client meets all the needs. Secondly, the company has to take care of wants in order to be competitive in the market. Lastly, the company needs to have a variety of things demanded so that customers can have choices in choosing their demands.

Question 2
Although this is a small firm, it is clear that the company aims in satisfying the customer to the fullest. In fact, the level of satisfaction can be deciphered from their company slogan “Happy Jetting.” The company also has some products that are not available to other competitors. The company also hires employees and trains them based on company values. Therefore, what is being exchanged in the company is value and satisfaction customers for profit generation in the company.

Question 3
The production concept best applies to JetBlue. This is because the company's focus is on the provision of quality services to attract customers. The application of the concept is seen through the provision of excellent customer service.

Question 4
The company creates various values for its customers. One is through offering comfort to its customers. Second, the other is through offering good customer service. Excellent service is provided by hiring the right employees and training them on company core values.
Question 5
JetBlue is most likely to do well in building customer bonds. This is because the excellent services and quality offered are likely to help the company retain most of its loyal customers. Read More