Consumer Behavior - Assignment Example

Introduction: Action oriented groups consist of numerous political and governmental organizations. These groups can make policies pressurize consumers to behave in a certain way such AS by developing labeling policies, health care and advertising policies. Another group consists of organizational buyers and consumers, and they have several things according that they change their behavior such as economic conditions and occupations, and marketers acquire different strategies to influence consumers’ buying behaviors (Paul & Olson, 2010).

Issues: Issues that can occur from the side of marketing organizations can be inefficient marketing activities such as high cost promotions, inefficient place selection for marketing the product, and higher prices. Establishing effective marketing strategies is not an easy task; common marketing strategies can lead organizations towards loss, same as bad services and products leads organizations to negative word of mount that has immense impact on consumers buying behavior. Highly stricken governmental and public policies can be disastrous for organizations such as higher taxes, strict advertising, and labeling policies.

Alternative:In order to prevent from costly procedures, the proper marketing plan must be analyzed. In current business arena, online marketing has taken place and revolutionized the marketing world; therefore, internet should be considered as an alternative. Organizations must consider its value while making strategies and should keep public and governmental policies in mind. Countries with lower regulations should be considered as an alternative. Word-of-mouth does not have any alternative but good marketing campaign, and sampling technique can be an alternative.

Recommendation or implementation:The most important thing that can influence consumer behavior is marketing strategy if the marketing strategy is good then organization can deal with other issues easily. In order to avoid bad marketing strategies proper course of actions must be introduced and to influence customers positively inbound marketing software and technological innovations should be acquired. Organization can choose place where government does not have much impact on producers. For example, U.

S has tight policies and regulations and to meet these policies and regulations is not possible for everyone. Summary:Technological advancement and use of software will enable organization to avoid bad, time consuming, and costly practices and acquire good strategies. If organization will go global by entering in countries that have not tight rules and regulation, then it can provide consumers high quality products at average price that will be beneficial for organizations. ReferencesPaul, P. J.

, & Olson, J. C. (2010). Consumer behavior and marketing strategy. McGraw-Hill/Irwin