The article takes a deeper look at the football club of Hapoel Petach Tikva that was founded in the year 1935 in the town of Petach Tikva in Israel. During the phase of 1950s and 1960s, the football club won various noteworthy championships such as Israeli Championships and State Cup and the period was considered as the most flourishing phase of success for them. The home ground of Hapoel Petach Tikva is HaMoshava Stadium which was recently opened at the end of 2011 replacing Petach Tikva Muncipal Stadium as the home ground of the football team. The recently built stadium i.e. HaMoshava Stadium which the club has started to use from this season is possessed by the city authorities of Petach Tikva and not by the club itself. The capacity for the attendances of HaMoshava Stadium is 12500. During the phase of 1950s and 1960s, football became the most renowned local sport in Israel. There lie certain basic features that dominated football in Israel after the establishment of the state in the year 1948. The basic features that dominated football in Israel were both political and nationalistic. The local sport of Israel i.e. football fell under the sponsorships of three political centres or federations such as Hapo’el, Maccabi and Beitar. The influences of these federations were noteworthy towards the local football clubs. The Israeli Football Association (IFA) controlled and monitored the beautiful game of soccer through these federations. The concept of sports marketing comprises certain activities that are mainly designed to meet with various requirements of the sports consumers. In order to comply with the various requirements of the sports consumers broadly concerning the sport spectators, an effective marketing plan is very much necessary for any sports organisation or any sporting club (Morgan & Summers, 2005). The report aims to deliver an adequate marketing plan for Hapoel Petach Tikva in order to raise their number of attendances to a significant level. Moreover, the marketing plan also includes certain marketing strategies for its successful execution. In the report, there are several areas where the marketing plan intends to focus upon. The several areas include the evaluation of the market environment, attendance purposes, complete analysis of the market segments, recognising target markets and different implications of marketing mix strategies. An Assessment of the Market Environment of Hapoel Petach Tik
The researcher of this report mainly aims to propose a suitable marketing plan for a football club named Hapoel Petach Tikva in order to increase its number of attendances as well as to increase the productivity of the club as a sport organisation…
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