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Pages 14 (3514 words)
Marketing Report Executive Summary The report mainly aims to propose a suitable marketing plan for a football club named Hapoel Petach Tikva in order to increase its number of attendances as well as to increase the productivity of the club as a sport organisation.
The various aspects that are included in the marketing plan along with the different elements of the marketing mix, if followed adequately, Hapoel Petach Tikva could raise their number of attendances and thus might increase their revenue, productivity, fan following and reputation by a considerable extent. In order to increase the number of attendances that Hapoel Petach Tikva has been advised certain aspects such as providing seasonal tickets in bundles, providing loyalty cards and attracting a target audience of 18-35 years for the matches among others. Table of Contents Executive Summary 2 Introduction 4 An Assessment of the Market Environment of Hapoel Petach Tikva 5 Macro Environment 6 Micro Environment 9 Attendance Objectives for Hapoel Petach Tikva 12 An Analysis of the Available Segments for Hapoel Petach Tikva 13 An Analysis of the Target Market for Hapoel Petach Tikva 15 Marketing Mix Strategic Plan for Hapoel Petach Tikva 19 Conclusion 22 References 23 Introduction The football club of Hapoel Petach Tikva was founded in the year 1935 in the town of Petach Tikva in Israel. During the phase of 1950s and 1960s, the football club won various noteworthy championships such as Israeli Championships and State Cup and the period was considered as the most flourishing phase of success for them. ...
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