Marketing Report

High school
Coursework
Marketing
Pages 14 (3514 words)
Download 0
Marketing Report Executive Summary The report mainly aims to propose a suitable marketing plan for a football club named Hapoel Petach Tikva in order to increase its number of attendances as well as to increase the productivity of the club as a sport organisation…

Introduction

The various aspects that are included in the marketing plan along with the different elements of the marketing mix, if followed adequately, Hapoel Petach Tikva could raise their number of attendances and thus might increase their revenue, productivity, fan following and reputation by a considerable extent. In order to increase the number of attendances that Hapoel Petach Tikva has been advised certain aspects such as providing seasonal tickets in bundles, providing loyalty cards and attracting a target audience of 18-35 years for the matches among others. Table of Contents Executive Summary 2 Introduction 4 An Assessment of the Market Environment of Hapoel Petach Tikva 5 Macro Environment 6 Micro Environment 9 Attendance Objectives for Hapoel Petach Tikva 12 An Analysis of the Available Segments for Hapoel Petach Tikva 13 An Analysis of the Target Market for Hapoel Petach Tikva 15 Marketing Mix Strategic Plan for Hapoel Petach Tikva 19 Conclusion 22 References 23 Introduction The football club of Hapoel Petach Tikva was founded in the year 1935 in the town of Petach Tikva in Israel. During the phase of 1950s and 1960s, the football club won various noteworthy championships such as Israeli Championships and State Cup and the period was considered as the most flourishing phase of success for them. ...
Download paper
Not exactly what you need?

Related papers

Marketing Report
If the products are not presented accordingly to their needs there might be a shift towards other brands and products. Another important issue concerning the cosmetic industry is of misleading advertisements, L’Oreal two of its advertisement were banned as they were against the code of conduct and leads to purchase decision criteria of consumers. The solutions to these issues were through…
marketing report
Initially started as just the tool for making and receiving calls, this industry has now developed such cut throat products that could act not only as mere tools of communications but also as the personal assistants to their holders. Such products are more commonly referred to as smart phones, as they are like small networked computers in the form of cell phones, which are high-end,…
Marketing Report
Major shifts have also been seen in terms of consumers which have mostly become older citizens. Consumer behavior has also shifted to the globally and internet connected consumer with more demands on convenience. Issues being faced by the airline include: competition from other airlines, increased demands for other forms of transport, including trains, low satisfaction levels from consumers, low…
Marketing Report
This has also been done for understanding the external environment. The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, but due to certain Unique Selling Proposition (USP) the competitors would not be able to shake the strong foundation of the company. The company…
Marketing report
Some of the major findings from the report were that the business was not as aggressive in marketing as some of the competitor companies, hence leading to the small market share of the global market that the company has. The staff motivation was poor and most of them did not feel appreciated enough for their efforts in the company. Introduction The Kingsway group of company is an organisation that…
Marketing Report
This implies that in production, a company needs to have a clear understanding of its customers in relation to the things they need and an analysis of the most preferred size of the commodity. A good product that is acceptable in the market is able to win the confidence of customers and they are easily going to buy it from the market. Production and sale of Dove Soap Bar is one of its kinds…
Marketing Report
This myth or common assumption in the field of marketing has largely contributed to low focus on the market segment of the over 50s in terms of personalized products, services, and marketing campaigns. By overlooking this particular market segment, it means that most companies are unable to diversify, increase their market share, and overall revenues because they are not tapping the opportunity…