Healthcare Marketing Analysis - Research Paper Example

Only on StudentShare

Extract of sample
Healthcare Marketing Analysis

As mentioned earlier in the text, London Medical Diabetic Health Clinic provides a comprehensive approach to ensure that patients with diabetes live normal lives, which are fulfilling. The four Ps in this organization are well strategized to ensure that patients get the best products from the hospital. London Medical Diabetic Health Clinic offers the following products to diabetic patients. The initial product is a superior care for patients with diabetes through the utilization of glucose sensors and pumps. This ensures that patients get a standard check for their glucose levels with striking accuracy, which does not leave any room for error. The second product is the educational courses, which are offered to staffs and patients to provide them with current information and findings about diabetes (Acton, 2011). For instance, there are open days for education to the hospital fraternity, and courses that focus on stress reduction to both patients and staff.Further, there are courses like Continuous Glucose Monitoring Information and Advanced Carbohydrate Counting and Insulin Dose Adjusting. Further, there is a pharmacy within the site of the hospital, which has the entire medication and books that diabetic patients require. Furthermore, the hospital installed a facility of teleconsultation, which enables patients to access consulting services from professionals without having to go to London (Leathard, 2000). The consultation fees are as low as $450, and this can be adjusted depending on the patient. ...
Download paper

Summary

In the paper “Healthcare Marketing Analysis” the author explores the marketing analysis of the healthcare organizations, with a keen interest on the London Medical Diabetic Health Clinic. The paper will analyze the entire health organization to establish the market analysis strategies employed there.


Related Essays

An organization's healthcare marketing plan for an organization
The paper tells that healthcare organizations face the same challenges as corporations: the ability to provide the right services to the right market segment at the right place, time, and price. This ability has a clear marketing nature to it, which is why many healthcare organizations are pursuing marketing principles and practices to help them develop and achieve their strategic management goals. Kotler and Armstrong define marketing as “a social and managerial process by which individuals and groups obtain what they need and want through exchanging products and value with others”. The...
12 pages (3012 words) Assignment
Marketing plan for the healthcare entity (smoking campaign)
This essay discusses the negative impact of smoking to human health. Again and again, many people including the younger generation have become addicted to this extremely dangerous habit. Smoking not only endangers the health of the one who is actually doing it, it also affects the people surrounding the smoking individual. Smoking addiction, passive smoking, and cigarette smoking in public areas are serious matters, which have to be addressed at this point. In the UAE, cigarette smoking is one of the primary causes of lung diseases and death. While there have been reports of increasing rate of...
16 pages (4016 words) Assignment
Marketing plan for the healthcare company (nursing home service)
It is evident from the study that demographic structure has always played substantial differences among countries. Current demographic structure consists of two major categories. First is the ageing population of the countries and second is the young population of countries. Many underdeveloped and developing countries are facing issues related to the sizes of demographics in their countries. Underdeveloped and developing countries generally do not have such infrastructure. Lack of education, inadequate healthcare services, lightning problems, destruction of natural resources, lack of means of...
15 pages (3765 words) Assignment
DESIGN A MARKETING PLAN FOR A HEALTHCARE(RADIOLOGY) RELATED PRODUCT
Factors such as form, purpose, close alternatives, substitutes, and their brands are some of the variables that customers may focus on while making the decision to purchase a product. In marketing, companies try as much as possible to investigate the variables that customers seek from a product and try to integrate this in the final product. However, no company exists in the market place without competition and this makes the quality and price variables uniform to some level. Companies in the quest of attracting and maintaining customers use marketing through which they promote and offer...
8 pages (2008 words) Assignment
Healthcare Marketing
The follow-up is not required and no effort is made to build customer relationship. The transactional marketing relies on its quality and delivers care at sight which meets its broader objectives and goals.
...
4 pages (1004 words) Essay
Marketing Analysis
The high portaging prices, and bureaucracies imposed by sale of bionic products is based on the high production costs and minimized vendor efficiency.
...
6 pages (1506 words) Essay
Healthcare Marketing
There are some success factors that when considered will lead to success, the kind of success that leads to happy healthcare consumers, happy healthcare marketers and even happy providers. Regardless of the market, innovation is a major part of healthcare marketing. Healthcare providers need to know that the healthcare market is a very divergent market with needs being as many as the number of customers in the market. Each individual, each family, each community has different needs from those of the next person, next family and the neighboring community. Unlike other businesses such as...
4 pages (1004 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!