Got a tricky question? Receive an answer from students like you! Try us!

Marketing and Segmentation Problem - Research Paper Example

Only on StudentShare
Masters
Author : chelseykuhn
Research Paper
Marketing
Pages 4 (1004 words)

Summary

Marketing Research and Segmentation Problem Introduction The hospital considered for this research paper is found to be involved with providing an array of medical facilities to the underprivileged as well as to the general people. The hospital is recognized to be amongst the oldest in New England…

Extract of sample
Marketing and Segmentation Problem

Therefore, it can be mentioned in a nutshell that the hospital caters to the general people with a wide range of medical facilities. Research A research on the consumers in the area surrounding the hospital would be carried out with the help of Value and Lifestyles (VALS2) and Potential Rating Index by Zip Market (PRIZM). VALS2 This tool for lifestyle analysis makes an endeavor to contour consumers by categorizing into three diverse orientation groups and they are principle oriented, action oriented and status oriented. Each of the categories is believed to be supported by two dimensions and they are resources as well as self-orientation. The orientation groups are then again sub-grouped into eight diverse lifestyle segments. These mentioned lifestyle segments are known as actualizers, fulfilleds or survivors, achievers, believers, experiencers, strivers, makers and strugglers. The medical facility or rather the hospital is assumed to be located in the United States (US) where the population has been learnt to be alienated into three main consumer kinds as previously mentioned. The principle oriented individuals are the ones whose selection for services is presided over by their respective beliefs rather than their requirement for support from other individuals. ...
Download paper

Related Essays

Market Segmentation in Apple
“An example of one product and multiple segments would be Apple’s iPod which was produced and targeted towards different demographic segments including male and females, different age levels and different income levels” (Elements of a Successful Business Plan: Market Segmentation n.d., p. 5). …
4 pages (1004 words)
Bachelor in Business Administration, Marketing Research Class
Through marketing research the business manager can both identify potential opportunities and also can effectively monitor existing sales and marketing activities to render needed changes (McDaniel and Gates, 5). The development of internet technology has helped the market research firms to gain potential information both related to primary and secondary data. Business companies can effectively retrieve large amounts of potential databases and secondary information pertaining to the market for their products and services through the use of internet which in turn helps save business costs…
Marketing Segmentation and Targeting
A good market segment should be homogenous meaning all customers in a specific segment would prefer a common product quality. on the other hand, buyers from different segments are expected to have different products and services tastes. However, all these should yield much returns. The term can also be described as grouping customers with similar needs and charged differently from other groups or segments. Statistical analysis is done on some characteristics to come up with a certain market segment. Among the characteristics are the customers’ location, price, income, religion, and gender2.…
6 pages (1506 words)
Segmentation, Targeting, Positioning
Thus, the purpose of this paper is to analyse the practice and role of marketing in Cornflower business. In addition to that, the paper will provide an overview of the principal practices and concepts of marketing. Understanding the Concept and Process of Marketing There are two principal marketing concepts. These are such as the application and value of segmentation and product development and design process concept. Segmentation as a concept is vital for Cornflower Company as it aids in categorizing the market into various segments depending on various factors such as gender, age and ethnic…
6 pages (1506 words)
Marketing Research and Segmentation - Macquarie University Hospital, New South Wales
The marketing techniques chosen in each case depend on many factors, such as the level of the industry competition and the resources available. Current paper focuses on the potential use of marketing research and segmentation for the improvement of performance of a specific organization: the Macquarie University Hospital, one of the most important hospitals in New South Wales, Australia. An appropriately customized lifestyle analysis has been used for helping the organization to proceed to market segmentation. In this way, the relationship between the organization and its customers would be…
4 pages (1004 words)
Market Segmentation of Orbitz
99 (Kiplinger, 2001). It is a leading travel company enabling customers and passengers to plan and book a broad range of travel products. The parent company Orbitz worldwide own a series of brands like Orbitz, Cheap Tickets, ebookers, HotelClub and Rates to go, The Away Network and Orbitz for Business. The website was launched in the year 2001 and in the year 2004 the company was acquired by Cendant Co Ltd (Orbitz, 2013a). The company is headquartered at Chicago and the company is listed in New York Stock Exchange (USGCAO, 2003). The IPO of the company occurred in the year 2007 and the…
19 pages (4769 words)
Marketing Segmentation - Demographic
The inclinations of the consumers are different for the same goods and services produced in the economy. Thus, it becomes crucial to categorize or segregate the buyers possessing same characteristic features of tastes and preferences. This process of grouping buyers in terms of several common determinants is known as market segmentation (Wind and Douglas, 1972). Market Segmentation It is believed by many scholars that market segmentation is an alternative of product differentiation. In today’s world, market segmentation plays a vital role for formulating all marketing strategies adopted by a…
4 pages (1004 words)