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Defining Marketing Research Paper
Pages 3 (753 words)
Defining Marketing Name: Institution: Defining Marketing In the present day, no business organization, can try to dispute that marketing is imperative to the success and growth of the organization. Whichever business it is, profit or nonprofit organization, small or large business enterprise, they all consider marketing essential.
Marketing is established on business foundation in terms of the needs of the customer and how to satisfy them (McQuarrie, 2005). In addition, marketing is concerned with the values associated with the exchange of goods and services. This paper will look at marketing and its importance to the success of an organization. The term marketing has many definitions. My definition will be based on activities carried out business to business and business to consumer. From the business to business perspective, marketing entails creating associations, value, and solutions either long term or short term with a company or product. From business to consumer, marketing refers to the process in which business organizations create solid relationships with customers and initiate value for clients, so as to attract customer value in return. Marketing engenders the approach that causes business developments, methods of sales, and business communication (Blankenship, Breen & Dutka, 1998). In addition, marketing involves different activities that make sure a business organization continues to meet the clients’ requirements and gets adequate value in benefit. ...
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