Introduction Vision Mission Goals Obs Competitors ADI

 Introduction Vision Mission Goals Obs Competitors ADI Research Paper example
Masters
Research Paper
Marketing
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Introduction Analog Devices Inc. (ADI) was established in 1965. Its headquarters are near Boston, in Norwood, Massachusetts. Its common stock is listed on the New York Stock Exchange, or NYSE, under the symbol ADI, and it is included in the Standard & Poor’s 500 Index…

Introduction

It operates in one kind of segment, which is made of two distinct groups: one on products and one on end markets (Analog, 2011, p.3). The product group is concentrated on “core technology development and leadership in converters, amplifiers and RF, MEMS, power management, and DSP” (Analog, 2011, p.3). The end market-focused organization is focused on understanding, choosing, and resourcing activities that are more customized to specific markets or applications (Analog, 2011, p.3). ADI has direct sales offices, sales representatives, and distributors in more than 40 countries that are located outside of North America (Analog, 2011, p.7). Its products are used by more than 60,000 customers around the world (Analog, 2011, p.2). Total revenues in 2011 were $2.993 billion with net income of $867.4 million (Analog, 2011, p.26). Gross margin % is 66.4%, compared to 65.2% in 2010 (Analog, 2011, p.27). It has a market capitalization of $10.91 billion. ADI’s main strategy is to apply the wide array of its broad “technology portfolio to more integrated and targeted product strategies for the industrial, automotive, consumer, and communications markets” (Analog, 2011, p.3). Vision, Mission, Goals, and Objectives The vision of ADI is to be the global leader in the industry. ...
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