Introduction Analog Devices Inc. (ADI) was established in 1965. Its headquarters are near Boston, in Norwood, Massachusetts. Its common stock is listed on the New York Stock Exchange, or NYSE, under the symbol ADI, and it is included in the Standard & Poor’s 500 Index…
It operates in one kind of segment, which is made of two distinct groups: one on products and one on end markets (Analog, 2011, p.3). The product group is concentrated on “core technology development and leadership in converters, amplifiers and RF, MEMS, power management, and DSP” (Analog, 2011, p.3). The end market-focused organization is focused on understanding, choosing, and resourcing activities that are more customized to specific markets or applications (Analog, 2011, p.3). ADI has direct sales offices, sales representatives, and distributors in more than 40 countries that are located outside of North America (Analog, 2011, p.7). Its products are used by more than 60,000 customers around the world (Analog, 2011, p.2). Total revenues in 2011 were $2.993 billion with net income of $867.4 million (Analog, 2011, p.26). Gross margin % is 66.4%, compared to 65.2% in 2010 (Analog, 2011, p.27). It has a market capitalization of $10.91 billion. ADI’s main strategy is to apply the wide array of its broad “technology portfolio to more integrated and targeted product strategies for the industrial, automotive, consumer, and communications markets” (Analog, 2011, p.3). Vision, Mission, Goals, and Objectives The vision of ADI is to be the global leader in the industry. Its mission is “to be the world’s best signal processing company” (Analog, 2011, Letter from Jerald G. Fishman). Its primary goal is “to manage a growth business and a product portfolio that is essential to myriad applications, resulting in a long-term compounded annual growth rate (CAGR) for ADI that is greater than that of the overall semiconductor industry” (Analog, 2011, Letter from Fishman). Its research and development strategy concentrates on enhancing technical leadership in “core technologies of converters, amplifiers and RF, MEMS, power management, and DSP” (Analog, 2011, p.7). To support its research and development activities, ADI hires thousands of engineers, who are in charge of the product and manufacturing process development (Analog, 2011, p.7). ADI seeks to outpace the industry by enhancing how it targets markets, where its technology produces a competitive advantage for its customers (Analog, 2011, Letter from Fishman). To support this growth, it aims to generate excellent signal processing products through investing in research and development. It also seeks to optimize and to refine these investments to most successfully direct resources to opportunities that present ADI the strongest potential for differentiation, development, and profitability (Analog, 2011, Letter from Fishman). In addition, ADI focuses on protecting its standing as “one of the highest quality and most reliable vendors in our customers’ supply chains” (Analog, 2011, Letter from Fishman). It does this by maintaining short product delivery lead times and quickly scaling production levels to meet demand, as well as offering high quality levels of service that is responsive to customers’ needs (Analog, 2011, Letter from Fishman). It also upholds the goal of maintaining the company’s profitability, however cyclical the semiconductor industry might be (Analog, 2011, Letter from Fishman). Its operating model consists of major variable costs that assisted the company in attaining high margins, during both the economic downturn and upturn (Analog, 2011, Letter from Fishman). Competitive Analysis NVIDIA NVIDIA was incorporated ...
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