BBA Cases in Marketing

BBA Cases in Marketing Essay example
High school
Essay
Marketing
Pages 4 (1004 words)
Download 0
Marketing Table of Contents KFC and its Franchising Strategy 3 Skoda and its Positioning Strategy 5 References 8 KFC and its Franchising Strategy Kentucky Fried Chicken popularly known as KFC is fast food restaurant specialized in serving fried chicken. The company is headquartered at Louisville, Kentucky, USA…

Introduction

Presently the company has 15000 outlets with its presence in more than 105 countries (KFC, “About us”). It has almost 455000 employees. Currently the company has a turnover of $15 billion. The success of the company is mainly due its product and a sound marketing strategy. However the international expansion of the company also added to its huge success. The company undertakes its international expansion with franchisee system. A franchised system is a process by which the company allows another organization to use its name and market its product. The organization which uses the name of the company to market the products is known as franchisee. A franchisee thus holds the right to market the products in a particular geographic area (“Franchise”). KFC operates with franchise system in the international arena. The company was also highly benefitted by this type of operation as the financial risk was greatly minimized and company had taken other risks against it. Also franchised system has helped the company to understand the culture of the local community and develop the product line accordingly. For example in India the company never sells any beef product as it is against the social culture. However in countries like Pakistan, Afghanistan and other place of the world, the company sells beef products. ...
Download paper
Not exactly what you need?

Related papers

Marketing
New product development process Idea Generation Idea generates from different sources. It may be by the influence of the competitor or from the customer. Ideas can be either generated from the internal source like through research and development or from the outside sources like competitors or market research agencies. For example with technological development new types of DVD players are in idea…
Cases Write Up
After 1990, worldwide software companies discovered a new phenomenon called open source business model, and they started developing and distributing open source software. These types of software are distributed free both for private and commercial use. MySQL is the world’s most popular Relational Database Management System. It provides multi-user access to, and runs as a server of, a number of…
Original Cases
One such issue became prominent in 2010, when the government of Singapore made changes in their policies related to the employment of foreign people. The government eased regulations on hiring foreign workers in order to ensure local people get the opportunity to fill up the vacancies. However, before 2010, the government of Singapore was very much enthusiastic in recruiting foreign employees.…
Marketing
Cervo & Allen (2011 p.67) revealing the client information may not only raise ethical concerns, but also alienates the customers from the business. In attempt to unravel this dilemma, business critics have suggested a number of possible effects that would occur if a firm opts to disclose such information. The case study illustrates the above problem and provides a suggestion on how to handle the…
marketing
Some of the main benefits of an effective marketing campaign include market penetration, increased market share, increased market share, increased competitive advantage, and increased awareness among customers about the products of the company. However, in every marketing campaign, managers need to focus on finding an appropriate marketing mix in order to make the campaign successful and…
Marketing
In additional, traditional techniques such as billboards and catalogues are also recommended. Apart from that modern techniques such as social media advertisement, in store promotion are also recommended pt the company. With such approaches it is expected that Trung Nguyen will be able to reach a good position in UK coffee industry. Table of Contents Table of Contents 3 Introduction 4 The plan 5…
Marketing
Concept of Marketing The marketing concept can be described as the achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition or competitors. This can be done by three steps: 1. Customer orientation – the company’s main focus should be on its target market i.e. customer satisfaction rather than solely improving costs and methods for…