Today, Organisations Need no Longer Concern Themselves with Service Quality, Satisfaction and Customer Loyalty

Today, Organisations Need no Longer Concern Themselves with Service Quality, Satisfaction and Customer Loyalty Essay example
Masters
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Marketing
Pages 12 (3012 words)
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Running head: Marketing “Today, organizations need no longer concern themselves with service quality, satisfaction and customer loyalty – value is now the key to corporate success” Insert Name Insert Grade Course Insert Tutor’s Name 12 July 2012 Introduction “Today, organisations need no longer concern themselves with service quality, satisfaction and customer loyalty – value is now the key to corporate success.”  I totally agree with this statement because value has become the common denominator for organizational success and today’s organizations ought to ignore the concept of value at their own peril…

Introduction

In essence, values are those principles that govern the existence, purpose and overall activities of an organization. Therefore, every organization is governed by certain principles that constitute its value (Cahill, 2006, 34). Value is a broad concept that underscores the inherent essence of an organization or in simple terms value underscores the organizational personality and moral fibre. As a result, value is of great importance in determining the efficacy of a corporation and has often been described as the key to organizational success in modern times. The evolution of organizations has witnessed a radical change in the priorities that govern organizational success. For instance, there was a time when quality was the core function of organizations and the success of Business Corporations was hinged on the capacity to deliver quality goods and services. ...
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