Thorntons PLC Essay

Thorntons PLC Essay Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
Thorntons PLC Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name (15, July, 2012) Word Cont: 2045 Abstract Thorntons is a popular name in the UK chocolate industry and enjoys a rich history in the country. The sales of the company are dropping and in order to increase the sales of the company in the Christmas season in Hull City the company will need to position itself clearly in the chocolate industry either as a low priced chocolate seller or as a luxury chocolate company…

Introduction

Key words: Thorntons, Chocolate, Chocolate Industry UK, Hull City, Christmas Contents 1.Introduction 4 2.Situational Analysis 4 2.1 External Marketing Audits 4 2.1.2 Micro-Environment Analysis 6 2.2 Internal Marketing Audits 9 2.2.1 Operating Results 9 2.2.2 Strategic Issue Analysis 10 2.2.3 Marketing Mix Effectiveness 10 3.SWOT Analysis 11 4.Conclusion 12 5.Bibliography 13 Figure 3: Balance Scorecard of Chocolate Industry UK 18 Source: Trading Vision 18 1. Introduction In this paper an attempt will be made to provide insights about the positioning of Thorntons Plc and its products in the competitive period of Christmas 2011 in Hull in UK. The industry in which the company operates is very competitive and apt strategies are needed to gain competitive advantage over other firms. For this purpose a situational analysis will be conducted taking into account both micro-environment and macro-environment. Finally a SWOT analysis of the company will be conducted in order to understand the present position of the company and the external factors that can benefit or hurt the company in future. 2. ...
Download paper
Not exactly what you need?

Related papers

Marketing research of Arriva Plc
Arriva Plc is one of leading transport service provider in the entire Europe. Primarily, this multi-national corporation is a UK-based based company and it was founded by T.S. Cowie during 1938 in Sunderland. Initially, the founder, T.S. Cowie started the venture for selling second hand motor cycle and later in 1960, he also started retailing motor car. Finally, the company entered in the…
Rolls Royce Plc
Rolls Royce PLC provides varied categories of products such as civil aerospace products, defence aerospace products, marine products, energy products and nuclear products. It develops and markets commercial aero engines for large and small aircrafts, helicopters and combat jets. It also manufactures transporters, propulsors, reduction gears, gas engines, fuel cells and steam generator services…
Marketing Principles: Tesco Plc
A proposal on how they can position a product in a new market will also be examined towards the tail-end of this report. Micro and Macro Environmental Effects Micro: The micro environment mostly consists of the various factors that impact the company’s operations directly or indirectly especially from an internal perspective (Drucker 2008:10). Rivalry is one of these factors. Tesco has several…
Product life cycle (PLC)
Introduction Stage Pepsi Next is a beverage drink manufactured by Pepsi. Pepsi introduced it into the United States market in 2012, and therefore, it is at the introduction stage. Ever since, Pepsi has introduced the product to the international market. The company had a strong launch for the product. This shows it commitment to making the product globally recognizable. Its target market includes…
Cloverleaf PLC Case Analysis
This study deals with the sales and purchase techniques pursued by Cloverleaf PLC and its client. It would also try to underpin the reason behind failure the company. Cloverleaf PLC is a UK based supplier of the bottling machinery that is used in the manufacturing line to fill and transport bottles. The company is best known for its use of high-end technology. As a result of the use of high end…
Morrisons Supermarkets Plc. - Retail
Being headquartered in England, it operates successfully in 504 stores. Among which, 455 stores are operating in and around UK and the remaining in other parts of England. Due to its wide range of products it attained the fourth position in case of retailing among other supermarkets in the entire region of UK. Other than this, some of its stores are also present in English Midlands, Scotland,…
Strategic Analysis Of Crh Plc.
It now utilises a unique strategy for corporate management, strategy and competitive drives. The report will first identify the strategy that CRH pursues. This will involve the critical analysis of the strategic approach used by the company to attain success over its history. The second section of the essay will examine the nature of parenting advantages that CRH has attained. It will examine the…