StudentShare solutions
Triangle menu

Thorntons PLC - Essay Example

Extract of sample
Thorntons PLC

Key words: Thorntons, Chocolate, Chocolate Industry UK, Hull City, Christmas Contents 1.Introduction 4 2.Situational Analysis 4 2.1 External Marketing Audits 4 2.1.2 Micro-Environment Analysis 6 2.2 Internal Marketing Audits 9 2.2.1 Operating Results 9 2.2.2 Strategic Issue Analysis 10 2.2.3 Marketing Mix Effectiveness 10 3.SWOT Analysis 11 4.Conclusion 12 5.Bibliography 13 Figure 3: Balance Scorecard of Chocolate Industry UK 18 Source: Trading Vision 18 1. Introduction In this paper an attempt will be made to provide insights about the positioning of Thorntons Plc and its products in the competitive period of Christmas 2011 in Hull in UK. The industry in which the company operates is very competitive and apt strategies are needed to gain competitive advantage over other firms. For this purpose a situational analysis will be conducted taking into account both micro-environment and macro-environment. Finally a SWOT analysis of the company will be conducted in order to understand the present position of the company and the external factors that can benefit or hurt the company in future. 2. Situational Analysis 2.1 External Marketing Audits 2.1.1 Macro-Environment Analysis This section will include a commentary on the most important factors of the macro-environment in the chocolate industry. Political The political environment of the United Kingdom is relatively stable. The company does not have to worry about the problems of turbulent political environment that are prevalent in developing markets. There are although specific regulations regarding marketing of food items that the company has to abide by at all times. In order to prevent child obesity the government is looking to reduce chocolate sizes and that will affect the company (Daily Mail UK, 2009). Regulations such as these can affect a change in production, marketing, and distribution strategy of the company. Economical Economic conditions of United Kingdom are not ideal and the country is still feeling jolts from the economic recession of 2008. But still the situation of chocolate industry is considerably better compared to other industries. The industry has been able to survive the recession and, opposite to other industries, has shown growth as well (Piercy, Cravens, & Lane, 2010). Although the chocolate industry is generally regarded as one of those industries that were able to survive the recession, Hull city’s economic conditions are not good which may not be good news for the chocolate industry. The unemployment level in the city is higher than the country average (Hull City Council, 2011). This is not a good sign for the chocolate companies operating in the region. Socio-cultural The culture of gift giving in Christmas is the main reason behind the increase in sales of chocolates in this season. It is common for people to exchange gifts with loved ones and therefore the season offers great opportunity to the chocolate industry as a whole. In UK chocolate is mainly consumed by children between 0 and 14 years of age and by urban consumers (Research and Markets, 2008). In Hull City around 18.2 percent of the population is between 0 and14 (Hull City Counci ...Show more

Summary

Thorntons PLC Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts (15, July, 2012) Word Cont: 2045 Abstract Thorntons is a popular name in the UK chocolate industry and enjoys a rich history in the country. The sales of the company are dropping and in order to increase the sales of the company in the Christmas season in Hull City the company will need to position itself clearly in the chocolate industry either as a low priced chocolate seller or as a luxury chocolate company…
Author : tyree75
Thorntons PLC Essay essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Thorntons PLC Essay"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Finance and accounting essay: Go Ahead Plc
____________________________________________ 18 Works cited_____________________________________________________________ 22 Executive Summary This report has been designed to meet the needs of board of directors of Go Ahead Plc. to analyze business prospects of the company and to determine how far the company has been successful in meeting its vision and corporate strategy.
10 pages (2500 words) Essay
Finance and accounting essay: PLC report
The assessment of the financials of the NEXT Plc in comparison with industry as well as sector portrayed considerably well thought strategy to sustain business in the competitive market. Share buyback strategy for maintaining share price and EPS of the NEXT Plc’s shares has been adopted to enhance value of the shares and shareholders.
12 pages (3000 words) Essay
Competitive Position of Thorntons
The concept of five forces model involves relationship between in-house industry competitors, suppliers, potential competitors, and buyers hence resolve to establish alternative solutions to the problems in need of address (Hill & Jones, 2009: 42). Three of these five forces point out to external forces of competition where else the others refer to internal threats.
4 pages (1000 words) Essay
Thorntons Company Analysis
The five forces model presents analyzes the five aspects that affect the power of an industry to compete effectively in the market. Rivalry in the market is always likely to increase especially if the business venture seems profitable. The five forces model indicates that the level of rivalry, supply power, buyer power, threat of new entrants and substitutes are the key forces that determine the ability of a company to handle the rising rivalry (Hill and Jones, 2009: 43).
4 pages (1000 words) Essay
Case Study on Thorntons plc
Success led him to start making his own sweets to sell, and in 1913, another shop was opened. After Joseph passed away in 1919, his sons took over and formed J.W. Thornton Ltd in 1921, which by then already consisted of four sweet shops and a fruit shop.
18 pages (4500 words) Essay
Thorntons plc
Their marketing mix reflected these different needs. Regarding the children segment, they created different themes like Dinosaurs, Fossils and Dalmatians spots. Not all toffee is special, unless we're talking about Thorntons. The chocolate- and toffee-maker owns and franchises sweets shops throughout the UK and Ireland.
12 pages (3000 words) Essay
The strategic position of Thorntons PLC in 2003
It should be noted that the efficiency of the company's strategy is largely linked to the internal performance of Thorntons Plc, that is, its different activities and resources. Thus, in order to gain an accurate and adequate view of the strategic position of Thorntons Plc, this section will look at internal performance of the business organization by employing various strategic management tools and techniques.
16 pages (4000 words) Essay
Thorntons plc
Their marketing mix reflected these different needs. Regarding the children segment, they created different themes like Dinosaurs, Fossils and Dalmatians spots. Not
12 pages (3000 words) Essay
Thorntons Strategic Choices (Individual Written Report)
His two sons, Norman and Stanley, joined their father and started conduct many of functions, such as manufacturing, packaging, retailing and others, in-house. During the
18 pages (4500 words) Essay
Morrison Plc essay
This means that Morrison’s gets fresh farm products within 24 hours before stocking them on its shelves. In addition, it must know where these produce comes from and every detail that
12 pages (3000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us