Institution Affiliation - Case Study Example

Free

Extract of sample
Institution Affiliation

The modern corporate environment is characterized by emerging issues, trends and technology. With the combination of the three, companies gain a more competitive advantage in the market. The consumer population is attracted with the most modern, advanced and attractive commodities (Rantanen, 2005). In the business of mobile phones, the scenario is the same. This paper will discuss the RIM’s marketing plan and the improvements the company can make on the basis of a general marketing analysis. Problem analysis Research In Motion deals with mobile phones and handsets. The company enjoys over 20 year’s existence in the market. However, the existence of the company in the market has taken shifts in the modern century corporate environment. The number of competitors is significantly increasing. It is for this reason that the future of RIM is questioned. With the coming of smaller firms in the market, RIM’s future is greatly threatened. For instance, the coming of Samsung in the market has greatly threatened the significance of RIM. Over the past two years, Samsung commodities have more demand in the market than I-phone and the Blackberry. Apart from demand, other companies are stepping up their marketing strategies. These factors are increasingly putting pressure on RIM to upgrade its marketing strategies. With the increase of consumer demand on mobile phones, RIM could be losing a lot of profits due to competition. ...
Download paper

Summary

Marketing Name Institution affiliation Tutor Date Marketing Introduction Marketing has become the way to gain competitive advantage. In marketing, consumers dictate the success of a company. Marketing strategies are aimed at pleasing the demanding consumers…
Author : littelleora
Download 0

Related Essays

Empirical Finance Coursework
These risks emerge due to the uncertainties associated with the future. Therefore, investment basically is a risk-inclusive undertaking, and individuals’ levels of risk taking vary depending on investment instruments and the expected returns. Successful investments must take into account relevant strategies that should aid the realization of the investment objectives. A number of investment strategies in the UK investable universe are evaluated and assessed for their performance: Small Cap vs. Large Cap Portfolios Volatility of returns is the principle determinant of whether a portfolio is a…
4 pages (1004 words) Essay
Marketing - Safety Provision
In an argument by Tuck (2005) safety business environments contain the best business ventures and successful businesses. With a safe operational environment, entrepreneurs have the confidence to venture in businesses and investors have the courage since they are assured of safety. Safety in the neighborhood or a business environment falls under the category of quasi-public goods. Safety is a natural occurring good which are essential in the environment. It has unlimited demand since it is intangible and the supply depends on a body and can be influenced. However, its demand rate can rise if…
4 pages (1004 words) Essay
Essay on Frazer&Patti Candy
Managing marketing pursuits requires evaluation and critical assessment of markets and consumer buying behaviors in those markets. The manager at the Candy Council had critically accounted for this provision beforehand. Antonella critically reviewed advertising pursuits and strategies employed by New Century Advertising to determine the impact of advertising on candy consumption. Loopholes emerged as to the effectiveness of advertising that the Candy Council engaged in. The council engaged in huge advertisement financing for candy consumption. While some advertisement bids realized positive…
3 pages (753 words) Essay
Buyers behaviour - samsung galaxy
This is more so in a market where competition is intense, sellers are many, and the target market is relatively the same. Such a market environment informs the analysis of Samsung Galaxy in terms of the behaviour exhibited by its buyers. Samsung Galaxy buyers, just like any other consumer, are rational, and they seek to maximize their welfare at the minimum cost possible. However, this does not mean that they can only buy cheap phones that are offered in the market. Purchases of Samsung Galaxy are influenced by a number of variables, all of which are captured by the decision making theory. In…
3 pages (753 words) Essay
MARKETING - FINAL CHAPTER PROBLEMS
In this case, Eric (2010) showcases constructs of relationship marketing as it identifies with health care customers and practitioners. With regards to the website refreshing after every ten minutes to keep track of appointments, it is a strategy that aims at developing long-term, cost-effective link for a mutual benefit between the organization and the customer. While focusing on the relationship marketing, organizations shift their focus from individual transactions such as convincing a customer to make use of the clinic services, “to a long-term loyalty – identifying the institution as…
5 pages (1255 words) Article
Online Shopping Acceptance Model OSAM
The components of OSAM are generated from OSA components. The OSAM module is described as an entity offering a group of services that can be achieved from the background of service growth and service provision (Dede et al., 1997). This model presents an easy method of obtaining comprehensive information about the constituents managed automatically at the beginning of the structure and can hypothetically affect its function. Zhou et al. (2007) state in their study that the knowledge-orientated view of the customer approval of electronic shopping is currently predicted and clarified by observing…
4 pages (1004 words) Assignment
A strategic map of different drinks
Multi-brand Dominate brand Single brand Regional National International A strategic map provides a visual evaluation of how a brand dominates the market concerning its presence in the market. from the case study, the strategic map would be represented by the above graph. The products have been evaluated by comparing the brands and their presence in the market. other products available in a specific region have the lowest position in the strategic map, this is because they are a local product and the management has not focused on marketing. Comparing products available internationally, single…
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!