Microsoft Office: Gaining Insight into the Life of a College Student (A) - Case Study Example

Only on StudentShare

Extract of sample
Microsoft Office: Gaining Insight into the Life of a College Student (A)

of them have failed to develop an efficient online document processing applications, and there are the opportunities that can turnaround the destiny of the company. The company has to admit the reality that Facebook and Google are leading the show in various aspects of the game (Sawhney, 2014), and therefore, it has to suggest them to come forward, and have a joint venture. Three worldly known IT giants have to work together after all these years of dirty politics because nobody alone can meet the needs of the students.
The Facebook will take charge of the socialization department. The search giant will manage the mailing side of the offer, and it will provide customized web-services as well. The Google being the most powerful player in the trio will maintain the networking. Additionally, both of the remaining companies have to do what they do best. This move may prove to be strategically important for all the three main competitors as with time firms need to grow and work upon innovative strategies.
The Microsoft will provide online office package with the name of Office360 that will create revenue by following subscription model. The readers might think that the plan is too ambitious to work, but in real terms, it is making perfect sense. All they need to do is to see closely in order to realize the true potential of the project. Projects with well laid put plans can prove to be successful by Microsoft. Working on small milestones can allow the firm to achieve the overall mission of the organization.
Microsoft does not have any viable brand name in web services industry, and it focused on hardware side of the computing. Therefore the main target audience of web services industry is diverted towards other competitors. The Google on the other hand worked on search technologies, and developed competence in the networking as well. Google became highly successful in the area of search technologies and over powered its competitors by high margins. It has been ...
Download paper

Summary

The competitors are gaining ground over the former leader in the Information Technology. The survival of the Microsoft is getting harder and harder with the passage…
Author : beahantrycia

Related Essays

Rossetta Stone: A brief insight into marketing strategy
But the company has attempted to present that their products are worth of the higher price. In its recent marketing campaign the company has planned a 60 second TV spot that features people of diverse ethnic backgrounds and shots of past events with a tagline, “More than words. Understanding”(McMains 2011). The company also has a strong retail distribution network which encompasses companies like Apple, Amazon, Barnes & Noble and mail kiosk all over the country. Public Relations  Initially, Rosetta Stone paid little attention to strategic relationship building or developing its customer...
5 pages (1255 words) Research Paper
Student as a Product Assignment
There are also a number of responsibilities attached to it. These include among others, target marketing to augment the company’s sales function and management and delivery of market research. The job also requires its holder to investigate and regularly distribute competitor intelligence and research. The basic pay attached to this position is $60,000 - $80,000 per year on a full-time employment basis (BAE Systems Detica, p.1). According to the government, defense and security companies are a formidable avenue of personal and national growth. As a certified security provider, BAE Systems...
3 pages (753 words) Assignment
Marketing in Microsoft Company
Marketing in Microsoft Company
...
3 pages (753 words) Research Paper
Company Background - Microsoft Corporation
The essay "Company Background - Microsoft Corporation" discusses company background of Microsoft Corporation. In the 21st century the company has diversified into other business sectors such as the video game industry. The firm in 2001 released the X-Box and subsequently in 2005 created the X-Box 360 which has sold millions of units worldwide. Microsoft has grown a lot during the last 28 years. The firm has a global workforce of 94,000 employees and a market capitalization value of $266.2 billion. The firm’s common stocks are sold in the NASDAQ under the symbol MSFT. As of April 25, 2013 the...
4 pages (1004 words) Essay
A survey of student attitudes to university fees
Example include Market Research Surveys Government Surveys Public Health Surveys Public Opinion Polls Censuses may be another example of quantative research. Although a census does not include a sample/portion of the community, it surely does include many others modern survey methodological aspects such as interviewers and questionnaires. Surveys are an important tool for research. With the help of surveys we may be able to gather precious information not only for research purposes but also for public information. Surveys are not restricted to one field or line of information. Information may...
4 pages (1004 words) Essay
Microsoft: a case study
However, the retail market is very competitive since many retailers are allowed to sell the products in the market. Both Microsoft Company and the retailers are able to make profits; however, Microsoft Company makes a larger profit margin compared to the retailers.
...
4 pages (1004 words) Essay
microsoft
The product’s analysis will also be conducted considering its attributes as well as diffusion. The paper will then describe its pricing strategies, the channels of distribution and the strategies of promotion that is proposed to enable it have a larger market especially for students and the teachers.
...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!