Marketing of Ferrero Company - Case Study Example

Extract of sample
Marketing of Ferrero Company

To successfully penetrate the market Ferrero maintains a limited unique number of products manufactured and marketed at the highest quality possible. The company also seeks to understand the market properly by carrying out extensive test marketing of its products to avoid embarrassing marketing failures (Australian Trade Commission, 2012). Question One Ferrero Australian opened an online boutique that sells premium chocolate gifts packed in unique keep sake gift boxes. The online boutique was actualized due to consistent demands for Ferrero chocolate gift packs by customers for their chocolate loving friends and family. The gifts are customized, elegantly packed and contain a card for personalized messages (Ferrero Boutique, 2012). Ferrero decision to open an online boutique was a well thought marketing strategy in line with the changing consumer habits in Australia. The internet has become an integral and essential feature of the day-to-day social and business lives of billions of people around the globe and the internet economy is growing strong each day (Bughin et al., 2011). ...Show more

Summary

Running head: Marketing Marketing Case Study of Ferrero Company Insert Name Insert Insert 18 July 2012 Introduction Ferrero is an Italian confectionary company founded by Pietro Ferrero in 1946. Pietro Ferrero incorporated 50% of hazelnut and 50% of cocoa confection as a means of beating the heavy taxes imposed on cacao beans (Australian Trade Commission, 2012)…
Author : skuhn
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Marketing case study of Ferrero Company"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Study on Apple Company.
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.
22 pages (5500 words) Assignment
Marketing
Marketing - Essay Table of Contents Table of Contents 2 Reference 11 Bibliography 11 New Product Development Introduction The new product development is basically an iterative process by step by step implementing and analyzing the development process. The processes involved in the whole system starts from generation of ideas for new product and ends with the commercialization or launch of the product.
8 pages (2000 words) Essay
Service Marketing: A Case Study the MTN Company
Different customers have diverse perception on different products produced into the market. On the other hand, different customers have different customers’ beliefs and perceptions. It is therefore the responsibility of the company management to comprehend different perception held by the company’s customers.
8 pages (2000 words) Essay
Marketing Case Study
The primary service provided by the company is the access to climb the Sydney harbor bridge. The company offers climbing experiences at the peak position to the visitors from different parts of the world. In order to carry out the course of action the company presents different types of climbs.
8 pages (2000 words) Case Study
Strategic Marketing Case Study
Effectively, the company started investing in acquiring business that gave the company high-profit margins instead of low-profit margins. In this case, the company had realized that the products that gave the company low-profit margins were not centered on fulfilling the needs of the customer.
4 pages (1000 words) Essay
Two key models in services marketing are the service gaps model and the service profit chain. Discuss the ethos and elements of
Managerial Implication In modern world, marketing managers of a service firm repeatedly use marketing jargons like customer driven service offering, continuous performance improvement and others, but interesting fact is that only few of them understand the practical implication of service quality gap Landrum et al (2007).
12 pages (3000 words) Essay
Marketing case study
The marketing team is committed to ensuring that they deliver excellent products. Some of its products and services include shop fitters, furniture makers, joining and kitchen manufacturers. Most of these products are driven by supply and demand. The kitchen industry in the United Kingdom is valued at 1.2 billion pounds.
8 pages (2000 words) Essay
Marketing Case Study
The primary market segmentation focuses on the age, income level, lifestyles, family life cycle etc. Although the company does not provide the best quality products in the market but it is well known because of the cheap price offerings for the quality products.
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT