Cable TV as Going Obsolete - Assignment Example

Only on StudentShare

Extract of sample
Cable TV as Going Obsolete

2). The range is more of a generalization rather than a fact since different shows and different networks cater to different people. Taking those into account, television has a possible target demographic ranging from toddlers to octogenarians with little regard for race, level of education or occupation. Over the years, technology has advanced to the point wherein information is accessible through more than one channel. Of late, the internet has become the same kind of competitor to television as television once was to radio. In their 2012 Accenture Consumer Electronics Products and Services Usage Report, Accenture (2012) found out that “the percentage of consumers watching broadcast or cable TV shows, movies or videos on TV, in a typical week, plummeted from 71 percent in 2009 to 48 percent in 2011” (p. 8). There are many reasons why people are shifting from television’s scheduled programming to internet. One of the more common reasons is convenience. In a high-speed world, people find less and less time at home to watch the shows they want to watch on TV. ...Show more

Summary

Cable TV as Going Obsolete First and Last Name Name of Institution Date Cable television has been around for more than half a century. Whole generations have grown up in front of the box with the moving pictures. According to Nielsen, on average, global viewers spend at least 4 hours a day watching TV…
Author : pfritsch
Save Your Time for More Important Things
Let us write a custom assignment on your topic
"Cable TV as Going Obsolete"
with a personal 20% discount.
Find out more

Related Essays

E-marketing assignment on Olympics Web TV
As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes.
13 pages (3250 words) Essay
The effects of TV Advertising on older consumer behaviour over 50 years in the United Kingdom
The discussion will aim to investigate the impact of TV advertising, specifically upon those consumers above the age of 50 within the United Kingdom. This study would evaluate the extent to which TV advertising influences their purchasing behaviour. In this regard, as a means of successfully facilitating this aim, three objectives have been identified as a result.
60 pages (15000 words) Essay
Marketing the TV product: operations and strategies
When operating in an environment which is characterised by intense competition, for a marketer to be successful in this kind of industry he needs to design an efficient and effective marketing strategy that is focused on customers. This marketing strategy should be built around the viewers basic motivations.
40 pages (10000 words) Dissertation
Netflix and Direct TV Case Study
In addition, Netflix has continued to enjoy an increase in the number of subscribers, which has contributed to its success. Despite being in a competitive market, Netflix has managed to stand out among the rest, by achieving a competitive advantage. According to Porter (1998, p.22), a company has to adopt a generic strategy that fits it well, hence enabling it to achieve a competitive advantage.
5 pages (1250 words) Research Paper
TV (and Video) Advertising Is on the Upswing
Neither NBC’s “Must Watch TV” nor the Super Bowl have the same influence as they did in the past. They are no longer the most influential advertising TV spots among television programming viewers. The TV business is in the precipice of change. Three ways in which the TV business is changing are: Consumers are multi-screen multi-tasking New sources of insight into popularity are popping up The dynamics of measurement are changing Data shows that 63% of generation X viewers uses a second screen device more than half the time they watch TV, and that number zooms to 74% for generation Y consumers (Cooperstein).
3 pages (750 words) Article
Cable television in terms of its Respositioned target Market Demographics using the US
Cable television’s customers include children, adolescents and elders. Cable television focuses its resources to market its new services to family households. These households comprise children; who are fond of watching cartoons and other entertaining games, adolescents; who like watching movies and music and the elders; who are mostly keen on watching updated news and talk shows.
5 pages (1250 words) Assignment
leadership in organizations
Change remains the principle that informs business success, and it is expected that at some point, there needs to be an effective leader who replaces Bill Gates in Microsoft, and who will continue the legacy of the organization, and inspire its growth to even higher levels, while still ensuring that the company remains relevant in the industry, and thus it is able to beat competition.
5 pages (1250 words) Term Paper
tv channel comparison
People might watch news, movies, documentaries, game shows, reality shows, talent shows, series, programmes, cartoons, advertising and listen to music. Different channels attract different segments of people depending on channel’s quality and diversity of programs, qualified broadcasters and many other aspects.
3 pages (750 words) Research Paper
Segmentation and Targeting
A few years later, the company expanded enormously until it became the undisputed leader in the production of fine coffee. Starbuck has experienced tremendous growth since it was founded. The level of coffee consumption in
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT