Cable TV as Going Obsolete

Cable TV as Going Obsolete Assignment example
Undergraduate
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Marketing
Pages 7 (1757 words)
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Cable TV as Going Obsolete First and Last Name Professor’s Name Course Name Name of Institution Date Cable television has been around for more than half a century. Whole generations have grown up in front of the box with the moving pictures. According to Nielsen, on average, global viewers spend at least 4 hours a day watching TV…

Introduction

2). The range is more of a generalization rather than a fact since different shows and different networks cater to different people. Taking those into account, television has a possible target demographic ranging from toddlers to octogenarians with little regard for race, level of education or occupation. Over the years, technology has advanced to the point wherein information is accessible through more than one channel. Of late, the internet has become the same kind of competitor to television as television once was to radio. In their 2012 Accenture Consumer Electronics Products and Services Usage Report, Accenture (2012) found out that “the percentage of consumers watching broadcast or cable TV shows, movies or videos on TV, in a typical week, plummeted from 71 percent in 2009 to 48 percent in 2011” (p. 8). There are many reasons why people are shifting from television’s scheduled programming to internet. One of the more common reasons is convenience. In a high-speed world, people find less and less time at home to watch the shows they want to watch on TV. ...
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