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University Convenience Store - Essay Example
The strategies that are being used will make the convenience store aware of its strength and avail the opportunity. SWOT analysis has been used in order to overcome the weakness through strength and using the opportunity to overcome the threats (Fine, 2009). …
Strength can be used to overcome the weakness experienced by firm. The location of the convenience stores in the university of New Brunswick Saint John campus is the biggest strength. The location of the store is easily traceable and hence approached by the students. Also the availability of wide range of products both for national and international students adds on to the strength. Weaknesses: The strength of its competitors might result in the greatest weakness for the convenience store. This is because of the fact that the competitor’s of the convenience store, the university cafeteria, the Chinese golden leaf market, the circle K market at Irving gas station, and Saputo Inc have already made its presence in the university making it difficult for the convenience store to acquire the position. Opportunity: The steady growth rate for convenience stores act as an opportunity for the university. Also with the introduction of new products catering mostly the international students, the convenience stores have the opportunity to grow in the near future.
Threats: Major threat lies from the competitors of the convenience stores which are located in the university. The major competitors include the university cafeteria, the Chinese golden leaf market, the circle K market at Irving gas station, and Saputo Inc. The University’s Cafeteria had a proper location and has helped to served it to be the main attraction. ...