University Convenience Store

University Convenience Store Essay example
Undergraduate
Essay
Marketing
Pages 5 (1255 words)
Download 0
The strategies that are being used will make the convenience store aware of its strength and avail the opportunity. SWOT analysis has been used in order to overcome the weakness through strength and using the opportunity to overcome the threats (Fine, 2009). …

Introduction

Strength can be used to overcome the weakness experienced by firm. The location of the convenience stores in the university of New Brunswick Saint John campus is the biggest strength. The location of the store is easily traceable and hence approached by the students. Also the availability of wide range of products both for national and international students adds on to the strength. Weaknesses: The strength of its competitors might result in the greatest weakness for the convenience store. This is because of the fact that the competitor’s of the convenience store, the university cafeteria, the Chinese golden leaf market, the circle K market at Irving gas station, and Saputo Inc have already made its presence in the university making it difficult for the convenience store to acquire the position. Opportunity: The steady growth rate for convenience stores act as an opportunity for the university. Also with the introduction of new products catering mostly the international students, the convenience stores have the opportunity to grow in the near future.
Threats: Major threat lies from the competitors of the convenience stores which are located in the university. The major competitors include the university cafeteria, the Chinese golden leaf market, the circle K market at Irving gas station, and Saputo Inc. The University’s Cafeteria had a proper location and has helped to served it to be the main attraction. ...
Download paper
Not exactly what you need?

Related papers

How does advertising treat convenience as necessity?
Abstract “Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don’t need” (College Times, 2008) We live in a world trounced by consumerism. The purpose of this paper is to emphasize how the advertising world grows enormously by consuming the very hands that feed it. Visually stunning and attractive advertisements leave a subliminal message to every person…
Analysis of the Consumer Behaviour of University Students towards Online Shopping
Only hedonic orientation and convenience were agreed upon by the sample of university students. Thus, these are the drivers of their continued patronage of online shopping. Generally, consumers are attracted by the convenience of online shopping since customers could purchase items without leaving their place. Moreover, canvassing online could be done more efficiently, which enables consumers to…
Store Discounts for the customer
The customers of CVS Caremark can get ExtraCare customer rewards and even Extra Bucks with every purchase made by them in the form of in-store purchase or making online purchase. However, the reward earned by the customers can only be spend at the CVS/pharmacy location or when making online purchases. A person is capable of earning 2% in return for the purchases made either on-line or at store. A…
Online Store Vs. Physical Store
All products further fall into categories for different markets. For instance, music accessories are sorted by price range in order to direct buyers to products that are willing to spend certain amounts. With the online store, one has the opportunity of shopping through a personal account. Personal accounts allow one the comfort of shopping without worrying about carrying along a credit card or…
University Convineince Store
Convenience is the vital factor which is seen by each and every individual around the globe when looking for purchasing the day to day usability items. Convenience store can be said to be as the store which provides a range of products with respect to the day to day usability items like, toiletries, alcoholic, news papers groceries and tobacco products and so on. These stores are opened in the…
Apple Store
In this avenue, the techniques applicable are a web server hosting the web address, content, and software that may mediate communications for the two parties. Remarkably, communication through this system is efficient as customers make orders for the goods they need directly to the supplier. Moreover, this technique requires provision of an internet address, which is useful to the supplier as they…
department store
The name department store is derived from the fact that they offer different product categories at different prices in different departments. The product categories include home appliances, cosmetics, stationary, furniture, hardware, sporting goods, and electronics among others. They are all provided under the same roof at each specific department store. Department stores are part of other larger…