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Situational Analysis Krispy Kreme Doughnuts, Inc was officially incorporated in the year 1937 and headquartered in Winston Salem in North Carolina. Krispy Kreme is one of the leaders in producing fresh and delicious donuts. Krispy Kreme has always performed outstandingly in the industry until the dark years of 2004 and 2005, when the company began to slow down financially.
Dunkin Dollars is one of the strongest donut chains worldwide enjoying the sales of forty fiver percent from the market. Tim Hortons is a Canada based company which has international operations in many countries. What Dunkin Donuts did to boost up its sales and earn customer loyalty was to focus more on selling coffee and other beverages instead of donuts. Dunkin Donuts became a strong brand in the market in less time than expected. Credit for this probably goes to their strong advertisement campaigns, attractive slogans and drive thru service. Tim Hortons, although not as popular as Dunkin Donuts and Krispy Kreme, is a top brand for donuts in Canada and New York. Apart from the direct competitors, indirect competitors such as bakeries, cafes and retailers play a vital role in challenging the profits of Krispy Kreme Doughnuts. Although the competition in the industry is growing but Krispy Kreme is fairly satisfied with the revenue it generates from its franchises by selling donut mixes, donut making equipments and royalty. The Organization Krispy Kreme owns a simple organizational structure. It relies heavily on the revenues it earns from its franchising strategy. ...
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