StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Literature review example - Investigation of Consumer's Perceptions of Baranka Cafe on Motorway

Only on StudentShare
Literature review
Pages 6 (1506 words)
Brand image Name: Instructor: Task Date: Brand Image In the case of Baranka, brand will express out as the consumers’ perceptions of the same. It is a distinct bundle of associations within the target customers’ mind. It signifies the image that Baranka stands in the same…

Extract of sample

Mick, Pettigrew, Pechmann and Ozanne (2011, p.167) note that a brand image is accumulated reflections about an organization’s characters. It is vital for highlighting an organization’s missions and visions. The elements of a constructive brand include an impacting logo that rises to prop an organization’s image. Additionally, Rao (2011, p. 49) argues that a slogan is essential in describing an organization in brief as well as supporting the core values of the same. Consumers use details, in their subconscious, in order to develop a lasting impression about services. In turn, they become subjective associations of the bundle of services that customers would receive in Baranka. An example of brand image, for Baranka, would concern with hygiene. Additionally, the cafe could be identifiable as a sophisticated service group. The idea behind this appeal pertains to the fact that a consumer purchases both a product and a brand. In most circumstances, a customer’s drive towards services would be driven by the brand. Mooji (2009, p 275) highlights of brand positioning statement as vital in a brand image. Kapferer (2008, p. 98) confirms that the brand positioning statement links the internal with the external aspects of a brand. These two aspects are the principal areas of a brand. The internal aspects relate to the same that a company injects for the market. ...
Download paper
Not exactly what you need?

Related papers

The Effect of Celebrity (Athlete) Endorsements in Sportswear Marketing on the Consumer's Perception of the Product
Resultant effect of endorsement is reflected on purchasing trends of consumers of that particular product. Sportswear could be clothing and also footwear which are worn for sports purposes and at times are used to indicate a kind of belongingness of the users. Consumers of sportswear use these products to send a message that they are supporters of a given celebrity or strong funs of Sports Company…
5 pages (1255 words)
An investigation to establish consumer perceptions towards the introduction of medical spas on the UK high-street
Some call them a place of body massage and some name as a therapy centre or skin treatment centre (Harmsworth, 2004). According to ISPA (International Spa Association), medical spas are institutions that provide wellness care and medical services altogether. Such institutions integrate medical and spa services in order to bring a combined facilitation. Forever Laser Institute Geneva provides…
8 pages (2008 words)
Pricing Strategy River Side Cafe
This gives River Side Cafe a distinct competitive advantage over its competitors as its unique Mexican style attracts and retains coffee and tea lovers at its premises. Therefore, the premium pricing strategy is the best strategy for River Side Cafe to adopt because it is also a new entrant into the market with the hope of maximizing its revenues especially in the first stages of the cafe’s…
3 pages (753 words)
Influence of packaging on consumer attitudes and perceptions in the luxury market
Therefore, the process of packaging must evolve as consumer perceptions and expectations evolve. Packaging must reflect the authenticity and superiority of the products based on the consumer experiences and orientation. Luxury branding is more psychological than physical (Chevalier & Gutsatz 2012). Therefore, the cultural identity and the collectivism must play a significant role in addressing the…
40 pages (10040 words)
The Impact of Creative Advertising on Consumer's Attitudes towards High and Low Involvement Products
This report stresses that creativity in advertisements creates the difference in the way customers perceives a low involvement product and a high involvement product. The numerous experiments indicate that creativity in advertisement influences the buying pattern of the goods. The effect of creative advertisement is more on high involvement products than the low involvement products. A customer…
10 pages (2510 words)
Rainforest Cafe marketing reseach paper
This study analyses the hospitality and tourism industry, particularly, the hotel industry of London. According to Ruddick, hotels in London are expected to face a weaker trading market this year because of the Olympics hangover. Furthermore, there is an expectation that tremendous growth will be recorded in the hotel industry of the U.K towards the end of the year, as they are expected to make…
Consumer's Shopping Experience
Thus from the discussion we can arrive at the definitions of the three types of purchases. The low involvement purchase implies the buying process where the purchasers do not perceive the product to be crucial enough and do not relate with it strongly (, n.d.). In this type of purchase decision the customer puts the least effort in browsing, comparing and selecting activities. Example…
5 pages (1255 words)