Choose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should b

Choose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should b Assignment example
Undergraduate
Assignment
Marketing
Pages 5 (1255 words)
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The Fall and Revival of Desktop Personal Computers The Student’s Name The Professor’s Name, The Course Title The date The Fall and Revival of Desktop Personal Computers Introduction As technology advances from time to time, consumers also change their preferences over time…

Introduction

Another explanation would be that competitors have been offering a slightly different product from the existing one with the same functions and latest features. This paper presents the current position and performance of desktop computers in the market and recommends possible ways to save the products from becoming more obsolete. Furthermore, this paper examines some market issues that greatly affect the desktop PC market. Desktop Computer and its Current Market Desktop personal computers came into existence before the latest computer tablets and netbooks were introduced to the market. Traditional personal computer has central processing units (CPU) unlike the current handy laptops and tablets. Basically, the target markets of desktop computers were businesses like internet cafes, hotels, and families with household internet access. Businesses often get desktop computers for their employees and executives for business related transactions because desktops run faster than laptops. Households also get at least one desktop computer at home despite the fact that family members may already have laptops and smartphones. ...
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