Choose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should b - Assignment Example

Only on StudentShare

Extract of sample
Choose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should b

Another explanation would be that competitors have been offering a slightly different product from the existing one with the same functions and latest features. This paper presents the current position and performance of desktop computers in the market and recommends possible ways to save the products from becoming more obsolete. Furthermore, this paper examines some market issues that greatly affect the desktop PC market. Desktop Computer and its Current Market Desktop personal computers came into existence before the latest computer tablets and netbooks were introduced to the market. Traditional personal computer has central processing units (CPU) unlike the current handy laptops and tablets. Basically, the target markets of desktop computers were businesses like internet cafes, hotels, and families with household internet access. Businesses often get desktop computers for their employees and executives for business related transactions because desktops run faster than laptops. Households also get at least one desktop computer at home despite the fact that family members may already have laptops and smartphones. ...
Download paper

Summary

The Fall and Revival of Desktop Personal Computers The The The The date The Fall and Revival of Desktop Personal Computers Introduction As technology advances from time to time, consumers also change their preferences over time…
Author : lambertconsidin

Related Essays

Report market sells product internationally
The report would also include an analysis of the market segments and the beer market in the nation. The report would also showcase the market entry strategies and a specific product mix for the new market and would also include an analysis of the integrated marketing communication and other market strategies for entering the market successfully. Finally a set of plausible recommendations would be prepared that would be framed on the basis of the study conducted in the course of research. ...
16 pages (4016 words) Essay
Service product analysis
Rebak Island Resort, a five star category hotel in Rebak Islands also presents to the visitors a natural viewing treat in terms of creating an underwater aquarium in addition to the room and dining facilities. The paper focuses to evaluate the services provided by the Resort through analysing based on the Seven Ps of Services Marketing. Finally after conducting the needed evaluation the paper concludes through rendering useful recommendations for the Rebak Island Resort to help gain a larger potential in the realm of their hospitalisation activities rendered to the visitors and tourists...
16 pages (4016 words) Essay
Service Product Analysis
These factors might seem insignificant but when observed in depth, reveals the fact that they are capable of manipulating the level of satisfaction as well as the behaviour of a customer in a positive and in a negative way. Both the factors of behaviour and satisfaction isn relation to a customer hold huge importance in the service industry. Importance of Servicescape Servicescape is said to be the structure or the physical atmosphere that encircles the service. As the individuals present in this physical atmosphere also form and manipulate the atmosphere, so, the social atmosphere or...
4 pages (1004 words) Essay
"NEW" product or service in an existing product/service category
Research uncovered opportunities for Grandma’s Boy to utilise quality positioning to gain market prominence, with considerable emphasis on values and lifestyles to gain market attention. Grandma’s Boy will find market success through aesthetic packaging, effective integrated promotions and advertisement, and by establishing a competitive pricing structure. 2. Current Marketing Situation The target market for Grandma’s Boy fragrances is the Baby Boomer market and the 18-35 year old male buyer who maintains similar values and ethics of the Grandma’s Boy brand. 2.1 Market description...
9 pages (2259 words) Assignment
Market Segmentation and Product Positioning
By the year 2006, the company has become amongst the most popular beer company in the African region (Smit, 2009). This was as a result of aggressive marketing of the beer by the company. This implied that advertising was exceedingly an essential factor for the success of the product. In fact, by the end of 2008, the beer was sold across the whole continent. Up to around 2010, most of the big cities and small town dwellers loved the beer at the bars and lodges. Frequently, joined by competitive alcoholic drinks, the beer has decreased in popularity. Currently, the company’s products are...
5 pages (1255 words) Term Paper
New Product on the Market
To come up with a new product, a company may consider optimizing the things their customers need and the various other resources they have, which can facilitate production without making losses. To succeed in the different areas of the business, the companies a company need to carry out a proper market research that will lead them to understand the customers to whom they intend to supply the new product. This process of production and presenting new products to a market needs to be planned so that each step can help raise the number of customers who show interest in them and buy them at any...
4 pages (1004 words) Research Paper
marketing of service product
Conclusion 18 1. Executive Summary The tourism industry has been experiencing huge growth over the last few years. This is due to the “advent of the borderless world” (Levy, 2012) and increasing reach of information about the royal places and scenic beauties throughout the world. Austin Travel is a travel agency which operates in Maryland, United States and is the only established travel agent in Maryland. It has already penetrated the lucrative market rapidly because people are now more attracted towards tourism. Austin travel has been planning a tour for two couples of Maryland to Paris....
14 pages (3514 words) Book Report/Review
Got a tricky question? Receive an answer from students like you! Try us!