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Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Businessdictionary).
Many multinational corporations target customers from different parts of the world. It is imperative for marketers to customize their advertising efforts depending on the global market they are targeting. People from Europe have different taste than American customers. Global marketing has increased in popularity during the 21st century. Marketers today are using a wide variety of tools and techniques to reach the global masses. One of the most popular tools that global marketers are using to send messages to customers is the internet. The internet is a very effective marketing tool because marketers can run campaigns through the internet at lower costs in comparison with traditional media such as the television. Another advantage of the internet for global marketers is that anyone around the world can gain access to a website by typing in the URL. A lot of global marketers are taking advantage of the trend of internet surfers visiting a few times per day social media websites. The largest social media website, Facebook, is estimated to have one billion users by the end of 2012 (Purdueexponent). The users on Facebook account for one-seventh of the world population. Another popular method global marketers use to reach the masses is television commercials during major sporting or social events. ...
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