Global Branding Assignment

Global Branding Assignment Assignment example
Masters
Assignment
Marketing
Pages 6 (1506 words)
Download 0
Running head: Marketing Marketing Insert Name Insert Grade Course Insert Tutor’s Name 25 July 2012 Question 1 Global branding is beneficial to firms in several ways; primarily global branding boost the reputation of the firm in the market making it attract more customers who are enticed by its global status…

Introduction

Additionally, global branding creates a new image for a company could be used to increase its market share. Highly recognized brands have certain common features that define them and prevail amongst them (Bloomberg, 2006). Most of these features denote the prevailing marketing strategy that determines successful global brands. This is because branding is a marketing gimmick that basically characterizes the quintessential aspects of marketing and strategy. From my experience while visiting inter-brand and business week websites where the top global brands report is evaluated, these elements include reliability, aesthetic value, proper packaging, warranty services and sustainability among others. In essence, consumers prefer global brands for an assortment of reasons. Originally, global branding has a lot of connotations some of which are real, and others perceived. Therefore, consumers associated global brands with aspects of quality, reliability, superiority, convenience and safety (Interbrand, 2012). As a result, global branding has a lot of sway on the buying decisions of consumers. Practically, global branding has a high bearing on the quality and suitability of products and services more so to the usage by consumers. First and foremost are the high standards associated with the global business through which global brands must meet certain requirements to survive in the market. ...
Download paper
Not exactly what you need?

Related papers

Marketing and Strategy Assignment
Companies are spending billions towards research and development in order to create innovations in their product lines. Firms like Apple are generating their core competence in the market based on innovations and research and development (Ireland, Hitt, & Hoskisson, 2011, p.82). The increased competition in the market has also led to marketers spending huge amounts towards improving their…
Branding
The primary thing is that branding is not a straight jacketed, isolated and sterile activity that is totally severed from the nature of the product being branded, but is rather an aspect of the overall process of product designing, manufacturing and marketing (LePla & Parker 2). The primary purpose of branding is to educate the consumers regarding how a high quality and innovative product stands…
Personal Branding and Social Media
‘A personal brand is a perception in the minds of others’ which the brand owner creates and controls, and sends the message that nobody else exists in the marketplace who is quite like you (Vitberg, 2009, p. 10). While the brand is a perception, however, this does not mean that the perception is a contrived or false one (Banet-Weiser, 2012). Every person has his or her good and bad qualities;…
Re-Branding
Utilizing the case of Hunter Boots and the case study which was provided concerning how the firm was able to rebrand and ultimately turn the company around from near insolvency to rampant sales generation and growth, this brief analysis will be able to draw a high level of inference upon the means by which re-branding is effected as well as pointing to some of the key marketing concepts and…
Branding
The TBI magazine is sold by the vendors who are homeless in UK (Big Issue, 2013d). Brand Audit A brand audit is conducted to examine the current strategic position of the company, identify the areas which are of additional value and suggest recommendations to improve the brand image of the company. A brand audit is conducted periodically by the management of the company to assess the market…
Branding Assignment
Other than this, rapid urbanization is also another vital factor that enhanced the craze of real estate organizations thereby amplifying its profit margin and revenues to a significant extent. This report is divided into two phases. The first phase depicts the market trends and market opportunities of Foxtons: London's Real Estate Agents. Along with this, it also presents the industry analysis of…
Branding
The companies look at branding to create certain amount of awareness and reputation related to the product and the organization and places the firm at a better place in the market. The real value of brand comes from its ability to add values and delivering profit to the organization by creating loyalty among the customers. Branding is not only used in terms of marketing but also from the financial…