The Competitive Global Market and Change

The Competitive Global Market and Change Research Paper example
College
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Marketing
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The Competitive Global Market and Change Overview Apple Inc is an American multinational company which has its products available all over the world. Creativity accumulates the vision of the company which in turn replicates its mission to design and invent the products related to consumer electronics so as to influence the lifestyle of human beings…

Introduction

Moreover, the report will also attempt to identify the benefits or drawbacks witnessed by Apple and its employees due to the affect of globalisation. Different Countries Involved Besides, its headquarters in United States, Apple majorly operates in various other countries, such as United Kingdom, Japan, Australia, Canada, Italy, China, Germany, Switzerland, Spain, France and Netherlands among others. More than 350 Apple stores are established all over the countries across the world (Apple Inc, 2012). Thus, its focus on the development of supply chains and major partners in the business is necessary in order to maintain sustainability in the global markets. Utilization of Outsourcing In the late 2000s, Apple decided to outsource its products from various countries where raw materials are available at cheaper rates. The motive behind outsourcing is to earn significant margin of profit while experimenting in developing creative products. A report by New York Times revealed that 90 percent of raw materials used in Apple’s iPhones are manufactured abroad and are outsourced. ...
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