Integrated Marketing Communications in Apple Inc - Essay Example

Only on StudentShare

Extract of sample
Integrated Marketing Communications in Apple Inc

Upon mentioning Apple, what come into people’s mind are their simplified campaigns of advertising that portray their products as exceptional. They apply their advertising in many mediums such as email, the web, television, billboards, and print ads that when combined have been highly successful in both marketing the new version of their new product but above all the new “smart cover” as an essential accessory. Apple’s public relations department is doing an excellent job at creating positive image for their newest product as both a business product and a family friendly product. The company integrates diverse mediums of communicating with their prospects by targeting appealing marketing concepts. Most of its advertisements involve children using the product, family members connecting via Face time, or a possible kid-friendly application. Agreeably, all these integrated marketing communication methods are creating a positive image for Apple.Because Apple’s products are appealing, their newest product is receiving tremendous public attention due to its frequent media use. In addition, people are using it on television on news broadcasts and even by some prominent people as a display tool. In the world of promotions, Apple rarely partakes in any but, recent news has it that Best Buy is reserving Apple’s newest product for an upcoming promotion. This means that when a company increase the number of marketing channels in its strategy, it is more likely to reach more and new people. ...Show more


This paper will seek to address how Apple Inc. approaches its market and how it makes use of the integrated marketing communications concept. The concept of integrated marketing communications provides organizations with a holistic approach to promote buying and selling.

Author : hcassin
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Integrated Marketing Communications in Apple Inc"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Principle
Other brands that the company produces include Fanta, Sprite, Minute Maid, Dasani water, Simply Orange brand and Fruitopia among others. Being under the leadership of Muhtar Kent, Coca-Cola enjoys large number of loyal customers an aspect that makes it attain high level of profitability and sustainable growth of its revenue.
12 pages (3000 words) Essay
Becoming an Effective Salesperson
A good salesperson will create the demand for the supply that they have on hand and move inventory, whatever that inventory may be, out of the hands of the provider and into the hands of the customer. Product can mean anything that is to be sold, whether it be tangible, only an idea, or a product that has yet to be created.
6 pages (1500 words) Term Paper
Public Realtions
In fact the public relations work in a specialized manner to help the business in managing and controlling its relations with stakeholders. Large-scale businesses have specialists that work to manage the business relations with the investors, media, government and the internal relations with employees, suppliers etc.
4 pages (1000 words) Essay
Marketing of Services
It refers to the environment in which the service is assembled together, where the consumer and the seller interact, combined with the tangible commodities which facilitate communication or performance of the service. But the people within the built environment can influence and shape the physical space; hence the social environment is also included in the expanded definition of the services cape.
5 pages (1250 words) Term Paper
Consumer Behavior and the Marketing Manager
Marketing strategy is employed by the businesses to make sure that it is their goods which are most in demand amongst the prospective customers, and not the competitors’. They may have surveys to see what kind of products would be welcomed
1 pages (250 words) Personal Statement
Article Abstarct 04
Winfree and his team wanted to address was how the attendance of a game or match of baseball was affected with regards to the closeness of location of the two the teams. The mode of research used in this study was both empirical and theoretical. The authors used calculations
1 pages (250 words) Essay
Please explain 'product placement ' and evaluate the effectiveness of product placement in moveis and online games.
Among the new forms of marketing communication approach, product placement is used frequently by them. Nowadays product placements are seen as an effective way to reach the target audiences. It has been used by the
8 pages (2000 words) Essay
It would be wrong for companies to keep doing things in the same old-fashioned way. The current recession is known to be the worst in history and it is different in scope and
3 pages (750 words) Article
Cereal Aisle Analysis
I had visited a nearby grocery store to conduct a thorough analysis on cereals aisle. My major objective was to identify change in consumer behavior while purchasing cereals. Different target group encompasses different procedure of consumer decision making. I visited Buehler’s Fresh Foods which is a nearby grocery store.
4 pages (1000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email