Product Comparisons among three Separate Retailers - Assignment Example

Product Comparisons among Three Separate Retailers The first electronic shop targets the population that isin need of phones. The owner has a variety of phones on display for the consumer. The retailer who owns the first store has an advantage over the others. This is because the owner specializes in only one commodity hence provides a range of different varieties of the product. The store is strategically located in the shopping center, creating an advantage. Most people visit the store with an intention of buying a phone.

The marketing strategy employed is through displaying the products in a manner that attracts customers. The second shop is located at the bus terminal. The business targets people who are about to travel or those embarking from their journeys. The owner deals with home theatre systems in addition to phones. This is an advantage when compared to the first shop due to a variety of goods for sale. The shop has services such as educating the consumer on how to utilize the product. The strategy aims at the achievement of customer loyalty with the store.

The customers who buy more than one phone get discounts and rewards, as a strategy, to encourage more purchases.The third shop is located at the airport. The target market consists of tourists and domestic professionals. The consumers buy such goods before boarding the flight or due to local network compatibility issues. After sell services provided, such as internet configuration, enables the owner be competitive in the market. The other advantage is the availability of product variation of the electronics.

The other strategy that the retailer employs is the ability of the business to stay operational for longer hours. This is because the airport is in operation all the time.