Cases Write Up

Cases Write Up Essay example
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Marketing
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Cases write up Case question 1 (MySQL) Open source business model is used by software technology industry. The companies which develop different software for individual or commercial use generally make huge investments in research and development of the products…

Introduction

After 1990, worldwide software companies discovered a new phenomenon called open source business model, and they started developing and distributing open source software. These types of software are distributed free both for private and commercial use. MySQL is the world’s most popular Relational Database Management System. It provides multi-user access to, and runs as a server of, a number of databases. MySQL was first released in 23rd July in 1995 by three Scandinavian founders, Axmark, Larsson, and Widenius. The company was incorporated in 2011 as MySQL AB in Uppsala, Sweden (MySQL, “About MySQL”). MySQL used open source business model and used it as a viral marketing vehicle for penetrating in the global information technology market. For its open source status, it has gained a higher extent of visibility among the software developers community, including individuals and companies. Using the open access model, MySQL made available its products under a dual licensing policy allowing anyone to download them under GPL and use them for individual or commercials purposes. They required no fees for the use, and commercial users can purchase them at the minimum price, much lower than competitive market prices of other database management systems (O’Reilly 8). ...
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