It is held that that growth of the purchasing power of the European consumers would help in steering the rate of passenger inflow. RyanAir thus being the low-cost airlines can effectively sustain its market position (Mayer, 2008, p.3). Social With a growth in the per-capita income of the European households the lifestyle of such people is also held to counter changes. The number of vacation goers is thereby held to increase which in turn would help RyanAir gain an increase in passenger traffic during weekends (Hoffmann, 2007, p.13). Technological RyanAir is gradually developing on the technological situation by dearth of developing its website from only a booking enabled site to contain enhanced information pertaining to flight destinations. Further the company is working with other complimentary business firms like travels and hospitality to enhance its online service and information dimension (Bearne, 2010). Legal RyanAir’s flight operations are continuously under legal surveillance. During 2005 the airlines company was sued by a British Court by around ?24,000 pertaining to its erroneous representation of flight prices as against the Consumer Protection codes of the region (Rush and Ottley, 2006, p.286). Again during 2010 the company was made bound by European Union regulations to reimburse the reservation amount to passengers that had gone disrupted owing to rise of ash clouds (EU Business, 2010). Environmental The management body of RyanAir is continually investing billions of pounds to focus on reducing the level of carbon emissions by around 50 percent. The company is stilling facing complaints from European Union and other political factions stating it to be a high carbon-emitting company (BBC News, 2007). SWOT Analysis of RyanAir Strength RyanAir a low cost airliner is gaining increased popularity among vacation goers and business travellers in the European markets. The company acting effectively on its online platform gains the potential to expand its business and consumer portfolio. It also reflects the potential in running airlines rendering low-carbon emissions in the European region. Weakness The company owing to its managerial ineptness tends to face legal suits for not being effective in looking after the problems of passengers. Legal suits filed pertaining to its price misrepresentation and delay in reimbursement tends to dilute its brand image in the low-cost airlines market of Europe. Opportunity RyanAir in terms of economic and social developments of the people pertaining to the European region tends to gain hold of larger opportunities pertaining to increasing the passenger inflows. This increase in the passenger traffic would thus help the airlines enhance its revenue and market share in the European region. Moreover the enhancement of the online paradigm also helps the company gain the advantage of other companies collaborating with it to render services to consumers. Threat Regulatory climate of the European region is continually changing with rise in threat coming from the growth of terrorism and epidemics like flu and SARS. These changes in European regulations happen to render impact on disrupting its flight operations along the European region. Marketing Objectives of RyanAir Area1: Public Relations S-The company can
Ryan Air Contents Contents 2 PESTLE Analysis of RyanAir in the European market 3 SWOT Analysis of RyanAir 5 Marketing Objectives of RyanAir 7 Marketing Strategies for RyanAir 10 Marketing Programs 11 References 13 PESTLE Analysis of RyanAir in the European market Political RyanAir’s flight operations tend to get largely affected by political turmoil and instability in the European markets…
These exposures, i.e. Transactional, Operational and Translational Exposures are presented as follows: Transactional Exposure Availability of Finance / Capital Raising Sources Apart from fuel costs related risks, the company aims at expanding its existing fleet size by acquiring new aircrafts; however, any occurrence of an unfavourable event in relation to the availability of the credit could have an unfavourable impact on the company’s ability to generate the required finance for the expansion project and as a result the continued growth of the company may be hampered (Ryan Air 2011, Kevin 2009).
However, after four years the costs for the firm increased rapidly, making it to make losses amounting to ?20 Million and despite the fact that consumers continued to fly with it because its costs were very low, the firm needed some changes during this time, and this could have enabled it to revamp (Ryanair).
These formal expressions emanate from the works of Frederick Winslow Taylor who developed the idea of scientific management. Prior to the introduction of scientific management, employees were provided the flexibility to perform their work at such a speed and quality which they believed were fit for them.
This paper highlights these strategies that were taken by Ryanair, and also their resources and capabilities which made them one of the biggest airline industries in Europe. It also identifies the future steps that Ryanair will take in response to the challenges ahead of it.
Michael O’Leary’s dynamic but often unpredictable move resulted to the other weak points of the company as well which includes its issues with customer relations and satisfactions as well as the hostile relationship with
According to the author of the text, the business was set up by Mr. Bernard Ryan and specializes in Building Services Engineering, Sustainable Design, Energy Conservation, and Project Management. Notably, Mr. Ryan is a Building Services Engineer with over nine years experience in both technical and managerial positions.
The marketing manager conducts research in the industry, uses his/her experience and monitor what the competitors uses to provide realistic computation and make an informed decision on the budget. Failure to conduct successful budget marketing reduces the consumer awareness since it is done through the media and as such was the failure in the Cornairline.
5 pages (1250 words)Essay
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