Global Marketing - Essay Example

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Global Marketing

This research will begin with the statement that organizations, which are operating in any industrial sectors including in the sector of Information Technology (IT), would want to expand their operations into foreign territories due to various factors. That is, organization could think about entering foreign markets if they have achieved optimal success in the home market, or due to heightened competition or saturation in the home market, or due to good opportunities in the foreign market, etc, etc. Whatever is the motivation for the firms to enter foreign territories, it is paramount on the part of the organization to study the foreign market in an in-depth as well as extensive manner. Various factors will be at ‘play’ in those foreign markets, and those factors will either aid the entering organization or will pose a major challenge to the organization. These factors will be visible both in the macro as well as in the micro environment of the organization. In the macro-environment, factors including political, social, cultural, economic, etc., could impact the entering organization. In the micro or in the immediate environment of the firm, market factors including competitors, recent trends, etc., will impact the organization. After analyzing these factors, the firms have formulate a set of objectives, so they have can have a clear path, regarding what to achieve and how to achieve those objectives. The next key process is analyzing the various entry modes and finding out the best entry mode. ...
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Summary

This report will first do an environmental audit of both the countries through the PESTEL and Porter’s Five Forces tool, and by focusing on the market as well as the competitors. Secondly, the report will set the SMART global marketing objectives for going international…
Author : shane03

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