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Film Analysis Project - Carnival Cruise Lines - Research Paper Example

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Film Analysis Project - Carnival Cruise Lines

The company was the first to initiate the shorter and cheaper cruises. A wide variety of activities are provided on board where the ships are widely known for their Las-Vegas mode of decor and leisure. This one of the reason the ships are popularly known as fun ships (Carnival Cruise Lines, 2012). has been in existence for over 18 years now and it is graded at number 8,333 globally. This is an indication that the website is visited by many people at a particular time period. The website has a value of about USD 8,651,845 and daily advertising revenue of USD 1,229. The website is very fast with an optimal load time for the pages of a bout 1.981 seconds. The page ranks 7 of 10 with about 327,600 daily page viewers. Presently, the site requires over 59.3 GB of daily bandwidth on top of the monthly 1.80TB that is also needed. Besides, the site has an SEO score of 79.3% and an IP address of The server of the site is hosted at Miami in the United States. The site is quoted in DMOZ, Yahoo directory (Greenburg, 2009). Benefit, Cost & Value Creation – The Marketing Mix Carnival Cruise lines has a strong on-line marketing channels such as the blog of Carnival which has over one million visits in the recent times. This includes the which has the same features. As a founder in the arena of on-line marketing the new novels by Carnival web-based projects are formulated to give a great proficient and novel ways of getting out to the customers and travel agents who can easily get accessed to the different channels in a more convenient way. The customers have less to pay for the online services such that they only pay for the internet browsing which makes the services available and affordable by the majority. Moreover, the visitors are given unique outlook of the company and its products while at the same time obtaining them with appropriate tools for research and vocational planning. This kind of promotion has taken cruise’s fun ships to the highest level of unique experience. Some of the fresh web-based marketing initiatives comprise of a blog by John Heald which was initially invented as a section of the Carnival Freedom’s Inaugural European season web site (Datamonitor, 2010). The blog has come to popularity since then as it gives famous in travel-connected blogs over the internet. The blog has continued to take top 25 spot among the over 1.6 million blogs globally. Through the blog, customers are able to share interesting experience with the firm, connect to each other through social media and share a wide variety of humor. Consumer Characteristics The customers of are like a family and friends put together. Most of the customers are meant to plan and manage their fun, vacations, family reunions, girlfriend getaways and other social groups. Through features such as e-invite which is an electronic tool for invting all different types of friends and family members which is widely used by the travel agents hence attracting more cleint base. The features are very attarctive and easy to use. As a result, there are various social media bases such as social media and travel which keeps tyhe customers connected. Besides, through the social media eye for travels the company has been able to invent different tactics for travel and retaining the present customer base. In addition the customers are segmented In terms of online ...Show more


Firm Analysis Project- Carnival Cruise Lines Name of Instructor Institution’s Name Firm Analysis Project- Carnival Cruise Lines Overview of the company Carnival Cruise Lines is a cruise line found in Doral Florida which is a suburb of Miami in the US…
Author : jadon04
Film Analysis Project - Carnival Cruise Lines essay example
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