Film Analysis Project - Carnival Cruise Lines

Film Analysis Project - Carnival Cruise Lines Research Paper example
Undergraduate
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Marketing
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Firm Analysis Project- Carnival Cruise Lines Student’s Name Course title Name of Instructor Institution’s Name Date of Submission Firm Analysis Project- Carnival Cruise Lines Overview of the company Carnival Cruise Lines is a cruise line found in Doral Florida which is a suburb of Miami in the US…

Introduction

The company was the first to initiate the shorter and cheaper cruises. A wide variety of activities are provided on board where the ships are widely known for their Las-Vegas mode of decor and leisure. This one of the reason the ships are popularly known as fun ships (Carnival Cruise Lines, 2012). Carnival.com has been in existence for over 18 years now and it is graded at number 8,333 globally. This is an indication that the website is visited by many people at a particular time period. The website has a value of about USD 8,651,845 and daily advertising revenue of USD 1,229. The website is very fast with an optimal load time for the pages of a bout 1.981 seconds. The page ranks 7 of 10 with about 327,600 daily page viewers. Presently, the site requires over 59.3 GB of daily bandwidth on top of the monthly 1.80TB that is also needed. Besides, the site has an SEO score of 79.3% and an IP address of 151.124.250.21. The server of the site is hosted at Miami in the United States. The site is quoted in DMOZ, Yahoo directory (Greenburg, 2009). Benefit, Cost & Value Creation – The Marketing Mix Carnival Cruise lines has a strong on-line marketing channels such as the blog of Carnival Freedom-FunShipIsland.com which has over one million visits in the recent times. This includes the CarnivalConnections.com which has the same features. ...
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