Product Name and Package - Essay Example

Only on StudentShare

Extract of sample
Product Name and Package

There is already a well-coordinated ice cream network in the region, with extensive help of the several chains of supermarkets. Most the ice cream products sold in France occur in the supermarkets, hypermarkets and other ice-cream shops.
The product logo has exploited the use of what the French people love most: their dessert, wine, and new culinary creations. There is a sense of the French culture the product logo. The English translation of the name means endless joy. The product drives the message that it could bring endless to joy to every consumer that partake a product. The people could be motivated to purchase the product because they associate the product to the love for their culture. It develops the feeling of pride.
The color and message driven by the use of the words attract the attention of the customer. The color of the logo is quite similar and sensitive to the different types of ice cream sold in the market. The graphics used in the writings are readable. The front too is okay, as the letters are well outlined.
Haagen Dazs has exploited most of the above name features in advertising their brand in the market. At one moment, the Hagen Dazs company was experiencing problems in the market primarily because of the constant increase in competition in the market. The company management decided to address the issue with having a complete product rebrand. The company exploited the people love for honey, by associating their product flavors to be from the bees. This was present in the product logo, marking the company a success once more (“Haagen-Dazs supports cause”).
The advertising aspect of the product adheres to the local rules on food and beverages. The law is against advertising of alcohol to underage kids. Despite having several alcohol flavors in the brands, the logo does not anything alcoholic in promoting the product. However, the firm has taken certain measures in ensuring that the alcoholic ...
Download paper

Summary

The name being in French, associates the ice cream with the local people. This is despite being in a world with a rising trend of having company logos in English, in a bid to attract more customers. An…
Author : lillie65

Related Essays

Pricing - New Product Development
Analysis of design and technical features of the product are essential part of product development and would be required in price evaluation period. The challenge is to engage with the competitors and meet the market in effective and deliberate way. In the longer run, the aim is to build a relationship with British Petroleum in order to meet the primary objective of market capturing. This will introduce the eco bins in UK market in a good aspect of time and make it available for the new users. In pricing objective, the company should go with market penetration tactics, which would be achieved...
14 pages (3514 words) Essay
Strategy for Introducing a New Product
The company has loyal customers in the market because of its persistence. Today, it is still a dominant player in the tea industry in most of its countries. Tetley is just about to introduce a new product into the market. However, before the launch, the company needs to establish whether the market will accept the new product. In addition, the company needs to identify the specific target in the market. This paper will examine the market trends in order to provide the answers to these issues. Tetley has had immense impact in the market. It is through their marketing strategies that they have...
14 pages (3514 words) Research Paper
Product and Place
The products of our business are designed to take advantage of the bargaining power of customers. Many buyers feel that they should bargain in the market. Inclusion of wraps in the product menu is an objective of our business that aims at creating bargaining environment for the consumers. Our business intends to provide varied products for the consumers in order to create threat to substitute products in the market. Another product objective of our business is to create an avenue for potential entrant into the market. Products such as wraps would create a great potentiality for the business to...
4 pages (1004 words) Term Paper
Student as a Product Assignment
There are also a number of responsibilities attached to it. These include among others, target marketing to augment the company’s sales function and management and delivery of market research. The job also requires its holder to investigate and regularly distribute competitor intelligence and research. The basic pay attached to this position is $60,000 - $80,000 per year on a full-time employment basis (BAE Systems Detica, p.1). According to the government, defense and security companies are a formidable avenue of personal and national growth. As a certified security provider, BAE Systems...
3 pages (753 words) Assignment
Product and Brand Management
The consumption of the beverages has been threatened by health concerns with the need to introduce more healthy brands. The research in the American market suggests that the consumption level is affected by an increased 63% of the population preferring nutritious drinks as compared to the established brands. The leading products have ventured to include production of bottled water for consumers to utilize as alternative products. Slide 2: Competitive Analysis The leading competitor expected in the market would be the Coca-Cola Company with a leading market share of 42.8%. This has been due to...
6 pages (1506 words) PowerPoint Presentation
product reassessment
Definite measure to sustain the project is thru distributorship or partnership as specific form of entry to the China market. Picture of the product is shown in Annex 1, while profile of the company may be downloaded in its company website. Discussion . Life cycle of the fax machines in the United States have reached maturity and declining stages. It has been overtaken by fast technology changes in communication. At this stage, manufacturers are left with three options: to look for new markets, to accept its fate, or to upgrade features of its products to present a new appeal. While it seems...
5 pages (1255 words) Essay
Leading Innovation & Creativity Product name: Shumate
ancient period, heads of state such as Catherine de Medici and Mary of England wore high-heeled footwear to make them look a bit taller or larger than life. By 1580, male likewise wore high hilled shoes to make them, and a person with authority or wealth might be described as, well-heeled. In the contemporary world, high-heeled shoes are parts of womens fashion, possibly more as a sexual prop.
...
1 pages (251 words) PowerPoint Presentation
Got a tricky question? Receive an answer from students like you! Try us!