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Leadership Communication - Research Paper Example

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Leadership Communication

Hence, modern managements give specific focus to leadership communication skill while recruiting their managerial personnel. This paper tends to analyze the concept of leadership communication and apply this concept to the US based multinational corporation Wal-Mart. Leadership Communication As stated, “leadership communication is an interactive process in which a leader intentionally influences, and is influenced by, followers employing a range of verbal strategies and a variety of non-linguistic models” (Charteris-Black, 2007, p.26). According to some old studies, a manager spends nearly 70 to 90 percent of their time on communication every day. With the inclusion of modern communication channels like e-mail and text messaging, the result would be much higher than this, if the same study is conducted today. In addition, surveys among CEOs and senior executives of leading firms indicate that they give first priority to a manager’s communication abilities while considering him for a promotion or other benefits. The concept of leadership communication comprises of two terms such as ‘leadership’ and ‘communication’. The term leadership has been defined in a number of ways. However, generally it is agreed that a leader is an individual who coordinates, guides, directs, motivates, and controls others. A leader persuades his followers to work for achieving the predefined goals and objectives of the organization. In order to influence his followers, leaders may adopt a wide variety of leadership strategies including simple structure, machine bureaucracy, and adhocracy. Through the application of those leadership models, leaders motivate and command his subordinates and control various situations in different manner. It must be noted that leaders may not necessarily be the president of nations or CEOs of multinational corporations. Leaders may be employees that take initiatives to train less experienced or younger employees, managers who guide and control project development teams, or other top executives who manage various organizational divisions and motivate their key people to achieve the firm’s desired goals. Every leader obtains better or poor results based on the efficiency of his operations. A leader cannot influence his followers and hence achieve desired goals if he lacks proper communication skills. Effective flow of leadership communicatio ...Show more


Leadership Communication (Add (Add (Add Date) Leadership Communication Introduction Leadership communication is a traditional management concept that plays an inevitable role in enhancing an organization’s business growth…
Author : bernardoheidenr
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