Leadership Communication Paper

Leadership Communication Paper Research Paper example
College
Research Paper
Marketing
Pages 8 (2008 words)
Download 0
Leadership Communication (Add Student’s Name) (Add Tutor’s Name) (Add Date) Leadership Communication Introduction Leadership communication is a traditional management concept that plays an inevitable role in enhancing an organization’s business growth…

Introduction

Hence, modern managements give specific focus to leadership communication skill while recruiting their managerial personnel. This paper tends to analyze the concept of leadership communication and apply this concept to the US based multinational corporation Wal-Mart. Leadership Communication As stated, “leadership communication is an interactive process in which a leader intentionally influences, and is influenced by, followers employing a range of verbal strategies and a variety of non-linguistic models” (Charteris-Black, 2007, p.26). According to some old studies, a manager spends nearly 70 to 90 percent of their time on communication every day. With the inclusion of modern communication channels like e-mail and text messaging, the result would be much higher than this, if the same study is conducted today. In addition, surveys among CEOs and senior executives of leading firms indicate that they give first priority to a manager’s communication abilities while considering him for a promotion or other benefits. The concept of leadership communication comprises of two terms such as ‘leadership’ and ‘communication’. The term leadership has been defined in a number of ways. However, generally it is agreed that a leader is an individual who coordinates, guides, directs, motivates, and controls others. ...
Download paper
Not exactly what you need?

Related papers

leadership
RAK can definitely be proud of the level of employee satisfaction it maintains for such a longer period. Proper training and guidance are given to the RAK employees for their empowerment and also to make them capable of meeting the challenges of modern business world. In extreme cases, RAK management is not hesitating to even dismiss the employees who fail to deliver the goods even after training…
BMW of Leadership and Management
This report will help the decision makers to evaluate the current and future positioning of the company under the company’s current market analysis with respect to its strengths, weaknesses, opportunities, and threats. The reports also highlights the structure, conduct and performance of the company’s human resources and finally recommend the strategic steps that can be taken for further…
IKEA of Leadership and Management
Opportunities of IKEA……………………………………………………………….7 3.1.4. Threats of IKEA……………………………………………………………………….8 4. Complexities of the Environment………………………………………………………. 8 5. Key Business Challenges and a Rationale for a Leadership and Management Challenge Underlying…
Influence Leadership and Personal Development Reflective Portfolio
The above knowledge has helped in enhancing my productivity and efficiency in dealing with several subjects. Gaining efficiency in terms of both theoretical and practical knowledge has helped me in sharpening my business and communication skills. In addition to the above I have acquired other skill set which helps me achieve targets on time and also in sustaining a healthy relationship with the…
Executive leadership personal growth
I had the task of surveying a group of people about their needs of soap and convincing them to buy the soap of my choice. The task required me to market the product which I had at that time. So I was given the opportunity to state the price which, I thought, would be fine, but at the same time I had to sell an exact number of soaps so that the task would be completed with the required goals. I…
Marketing Analysis Paper: Communication Tools
The best strategy to ensure achievement of this goal is to offer the greatest marketing communication in the consumer market (Lamb, Hair & McDaniel, 2008). The target market consists primarily of households and small and medium sized institutions such as schools. The budgeted amount for the company’s marketing communication is $100,000. A large portion of this amount will go towards promotional…
The Communication Cycle - Analysis of Media Coverage
Individuals are driven by some forces which make them confident to buy a product after gaining full knowledge about it or the drives can often be negative which does not lead to the purchase of the product. The famous multinationals like Apple Inc. gives a lot of effort on their PR activities so that they are successful in communicating their message regarding the new products to the mass. The…