Got a tricky question? Receive an answer from students like you! Try us!

Leadership Communication - Research Paper Example

Only on StudentShare
College
Author : bernardoheidenr
Research Paper
Marketing
Pages 8 (2008 words)

Summary

Leadership Communication (Add (Add (Add Date) Leadership Communication Introduction Leadership communication is a traditional management concept that plays an inevitable role in enhancing an organization’s business growth…

Extract of sample
Leadership Communication

Hence, modern managements give specific focus to leadership communication skill while recruiting their managerial personnel. This paper tends to analyze the concept of leadership communication and apply this concept to the US based multinational corporation Wal-Mart. Leadership Communication As stated, “leadership communication is an interactive process in which a leader intentionally influences, and is influenced by, followers employing a range of verbal strategies and a variety of non-linguistic models” (Charteris-Black, 2007, p.26). According to some old studies, a manager spends nearly 70 to 90 percent of their time on communication every day. With the inclusion of modern communication channels like e-mail and text messaging, the result would be much higher than this, if the same study is conducted today. In addition, surveys among CEOs and senior executives of leading firms indicate that they give first priority to a manager’s communication abilities while considering him for a promotion or other benefits. The concept of leadership communication comprises of two terms such as ‘leadership’ and ‘communication’. The term leadership has been defined in a number of ways. However, generally it is agreed that a leader is an individual who coordinates, guides, directs, motivates, and controls others. ...
Download paper

Related Essays

leadership
RAK can definitely be proud of the level of employee satisfaction it maintains for such a longer period. Proper training and guidance are given to the RAK employees for their empowerment and also to make them capable of meeting the challenges of modern business world. In extreme cases, RAK management is not hesitating to even dismiss the employees who fail to deliver the goods even after training and guidance. On the other hand, better performing employees in RAK always get proper rewards and promotions. In short, RAK has strong management philosophies leadership qualities to cater the needs…
16 pages (4016 words)
BMW of Leadership and Management
This report will help the decision makers to evaluate the current and future positioning of the company under the company’s current market analysis with respect to its strengths, weaknesses, opportunities, and threats. The reports also highlights the structure, conduct and performance of the company’s human resources and finally recommend the strategic steps that can be taken for further improvements relating to management, development and implementation of organizational plan.
20 pages (5020 words)
IKEA of Leadership and Management
Opportunities of IKEA….7 3.1.4. Threats of IKEA….8 4. Complexities of the Environment…. 8 5. Key Business Challenges and a Rationale for a Leadership and Management Challenge Underlying IKEA….…9 6. Leadership within IKEA….…9 6.1. Problems with the Current Situation of Leadership….11 6.2. Options for Improving Current Leadership Situation at IKEA through Application of Models….13 7. Recommendations to address the major challenges IKEA is facing….17 7.1. Factors that may affect implementation of recommendation….….19 7.2. Conclusion….21 8.
20 pages (5020 words)
Influence Leadership and Personal Development Reflective Portfolio
The above knowledge has helped in enhancing my productivity and efficiency in dealing with several subjects. Gaining efficiency in terms of both theoretical and practical knowledge has helped me in sharpening my business and communication skills. In addition to the above I have acquired other skill set which helps me achieve targets on time and also in sustaining a healthy relationship with the client base of the concern. Again speaking on the above note I feel encouraged in working together in a collaborated fashion within a team framework for the successful accomplishment of multifarious and…
7 pages (1757 words)
Executive leadership personal growth
I had the task of surveying a group of people about their needs of soap and convincing them to buy the soap of my choice. The task required me to market the product which I had at that time. So I was given the opportunity to state the price which, I thought, would be fine, but at the same time I had to sell an exact number of soaps so that the task would be completed with the required goals. I learned the art of communication and applied it when I started marketing and selling my product. However, I soon realised that the way I was marketing the product was in sync with the needs and wants of…
4 pages (1004 words)
Marketing Analysis Paper: Communication Tools
The best strategy to ensure achievement of this goal is to offer the greatest marketing communication in the consumer market (Lamb, Hair & McDaniel, 2008). The target market consists primarily of households and small and medium sized institutions such as schools. The budgeted amount for the company’s marketing communication is $100,000. A large portion of this amount will go towards promotional undertakings. Objectives The communications campaign will seek to identify and take advantage of potential market opportunities available to the company. Another notable objective of the communication…
3 pages (753 words)
The Communication Cycle - Analysis of Media Coverage
Individuals are driven by some forces which make them confident to buy a product after gaining full knowledge about it or the drives can often be negative which does not lead to the purchase of the product. The famous multinationals like Apple Inc. gives a lot of effort on their PR activities so that they are successful in communicating their message regarding the new products to the mass. The public relation activities by the companies involve communication of the useful ideas and the message regarding the changes and modification of the products. It also includes the launch of new products.…
12 pages (3012 words)