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Leadership Communication - Research Paper Example
Author : bernardoheidenr
Pages 8 (2008 words)
Leadership Communication (Add (Add (Add Date) Leadership Communication Introduction Leadership communication is a traditional management concept that plays an inevitable role in enhancing an organization’s business growth…
Hence, modern managements give specific focus to leadership communication skill while recruiting their managerial personnel. This paper tends to analyze the concept of leadership communication and apply this concept to the US based multinational corporation Wal-Mart. Leadership Communication As stated, “leadership communication is an interactive process in which a leader intentionally influences, and is influenced by, followers employing a range of verbal strategies and a variety of non-linguistic models” (Charteris-Black, 2007, p.26). According to some old studies, a manager spends nearly 70 to 90 percent of their time on communication every day. With the inclusion of modern communication channels like e-mail and text messaging, the result would be much higher than this, if the same study is conducted today. In addition, surveys among CEOs and senior executives of leading firms indicate that they give first priority to a manager’s communication abilities while considering him for a promotion or other benefits. The concept of leadership communication comprises of two terms such as ‘leadership’ and ‘communication’. The term leadership has been defined in a number of ways. However, generally it is agreed that a leader is an individual who coordinates, guides, directs, motivates, and controls others. ...