Research Proposal: Skipper Charter Airline Name of Student: Name of Instructor: Institution: One of the most salient aspects of running a business is marketing. In a business, the most effective business marketing efforts will be substantially enhanced if the organization has a plan…
The company started a few years ago with the main of growth and expansion to international flights. Skipper airline charter is a unique air charter organization that strives to be creative and pioneering leaders in the field of airline transport. Skipper Airlines is the largest provider of fly in fly out services in Bahamas and Florida. This company operates nearly hundred flights per week. The company’s main mission is to attain customer satisfaction and seek and challenge future opportunities for the company’s prosperity. The company also aims to provide high quality services to its clients through partnerships in order to remain focused on the opportunities. All these visions, missions, and objectives can be attained through an efficient marketing plan. Skipper Charter Airline has been in the industry for almost half a decade and has never failed to achieve customer satisfaction. With the aircrafts at the clients’ disposal, customers can depart at their own will and timetable even within minutes after arrival at the company’s airport. The company is conscious about the customer’s time and no more can a customer miss a flight. With Skipper Charter Airlines, the customer has the power to fly to and fro without the inconvenience of waiting flights or linking flights through a major airport. When taking into account a business trip or vacation trip, a customer should think about the benefits that Skipper Airline provides which include; cost effectiveness, comfort, and high quality services. As noted earlier, the major aim of any business to increase its growth and market share. Skipper airlines key customers are tourists and business clientele. Skipper Charter Airlines has a wide range of aircrafts that suit the different client requirements. Skipper Charter Airlines offers a single VIP passenger aircraft only an hour away for the tourists or business clientele or a 50 passenger aircraft. The corporate Skipper Charter Airlines team ensures that customers’ travel experience runs on time and budget. In order to attract more customers, Skipper Charter Airlines needs to invest more in its marketing communication. The company can employ advertising, public relations and direct marketing and offer discounts. Skipper Airlines can heighten its advertising through increasing budget for its marketing. The company needs to foster for increased frequency of both audio and visual adverts in the local radio and television stations. This will assist in increasing awareness among the target customers and lead to increased customers. The company can as well endorse a celebrity or a renowned business individual in its advertising. This will make customers want to be associated with the celebrity and in turn lead to increased market share. In addition, incorporating direct marketing will assist the company get a response from customers on their needs and devise ways on how to improve customer service. Moreover, Skipper Charter Airlines may be involved in public relations through sponsorships or being involved in corporate social responsibilities. This will assist in creating a better reputation for the company among the customers and in turn contribute to increased sales and market share. Skipper Airlines has been providing air transport services to Bahamas and Florida for almost half a decade. The company’ ...
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6 Pages(1500 words)Research Proposal
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